Modern Trade Sales Executive

Job Title: Modern Trade Sales Executive

Direct Line Reporting: Key Account Manager

Industry Sector: FMCG

Gross Salary Structure: Kshs. 30,000 + Commissions

Location: Mombasa Road

We are seeking a commercially aggressive, relationship-driven Modern Trade Sales Executive to spearhead our portfolio growth across major supermarkets, hypermarkets, and tier-one retail chains. Your primary objective is to maximize on-shelf availability, secure prominent product listings, and drive high-volume off-take across assigned retail accounts. This position bridges high-level commercial negotiations with hands-on trade marketing execution; you will steer retail partnerships from boardroom listing agreements and margin setups through to floor-level merchandising audits and promotional campaigns. The role demands an energetic professional who understands the specific mechanics of FMCG retail supply chains and can preserve top-tier brand placement in a highly competitive market.

Core Competencies

Modern Trade Expansion & Revenue Delivery

• Execute tailored field sales strategies across assigned hypermarkets and retail chains to consistently hit and surpass monthly volume quotas.
• Prospect, pitch, and negotiate lucrative product listings, primary shelf share, and optimal pricing structures with retail category managers.
• Track local competitor SKU launches, shifting price architectures, and retail strategies to recommend immediate, proactive field actions.
• Audit out-of-stock trends continuously, coordinating with store procurement desks to ensure constant order replenishment.

Key Account Management & Partner Care

• Nurture deep, highly collaborative partnerships with supermarket buyers, branch managers, and receiving bay personnel.
• Resolve retail client inquiries, invoice reconciliation friction, and stock delivery disputes with absolute professional poise.
• Provide consistent commercial updates to retail partners, positioning our brand portfolio as an essential driver of their category growth.

Trade Marketing & Floor Merchandising

• Coordinate and deploy impactful in-store promotions, weekend sampling activations, and seasonal product displays.
• Secure premium eye-level shelf positioning, end-cap placements, and secondary promotional zones across all high-traffic aisles.
• Manage and brief field merchandisers, verifying that product presentation, cleanliness, and price ticketing meet strict corporate benchmarks.
• Analyze the return on investment of localized promotional campaigns, compiling field data to optimize upcoming trade marketing budgets.

Operations Sync & Commercial Reporting

• Partner closely with internal supply chain, warehouse logistics, and finance teams to guarantee seamless, on-time delivery fulfillment.
• Maintain organized client account records, tracking delivery invoices, returns processing, and payment collection lifecycles.
• Compile and present meticulous weekly sales tracking matrices, stock movement forecasts, and localized retail insights for executive review.

Skills & Experience Required

Minimum Entry Criteria

• Academic Foundation: Diploma or Bachelor’s Degree in Sales and Marketing, Business Administration, or a complementary commercial track.
• Industry Experience: Minimum of 2 years of progressive field experience explicitly managing modern trade accounts (supermarkets/hypermarkets) within the FMCG sector.
• Track Record: Verifiable history of securing SKU listings, growing shelf share, and meeting strict individual volume targets.
• Digital Toolkit: General proficiency with Microsoft Office applications (particularly Excel for tracking sales numbers) and familiarity with modern CRM tools.

Professional Capabilities

• Negotiation Agility: Advanced persuasive and negotiation skills capable of managing demanding retail buyers and complex commercial terms.
• Operational Execution: Strong attention to detail, specifically regarding stock rotation protocols (FEFO/FIFO) and merchandising perfection.
• Interpersonal Mastery: High social intelligence and communication skills, with the ability to influence floor-level staff and corporate executives alike.

Employee Rewards

• Uncapped Income Potential: Accelerate your baseline foundational salary through a rewarding, target-linked performance commission structure.
• Fast-Paced Portfolio Ownership: Direct the market footprint of a fast-moving consumer portfolio inside the region's largest retail entities.
• Strategic Career Track: Refine your corporate key account management and trade marketing capabilities within a highly dynamic industry.

How to Apply

Please send your CV for the Modern Trade Sales Executive role. Ensure the exact job title is indicated in your email subject line.