Brand Manager(Gents' Wear)

Category Manager – Gents' Footwear

Join our dynamic retail team and take ownership of the gents' footwear category. In this role, you will shape the brand strategy, drive sales performance, and ensure an outstanding customer experience across all channels. You will work closely with branches, marketing, and supply chain to maximise profitability and market presence.

Key Responsibilities

• Develop and execute the overall brand strategy, assortment planning, and product selection for the gents' footwear category.
• Analyse daily sales performance, stock movement, margins, and branch rankings to drive profitability.
• Establish monthly branch sales targets and monitor daily achievement against goals.
• Monitor real-time stock levels, coordinate replenishment, and manage slow-moving inventory.
• Design and execute marketing campaigns, promotional materials, and in-store displays.
• Manage customer feedback, complaints, and targeted digital outreach programmes.
• Oversee online and social media representation to drive web traffic and sales conversions.
• Support branches with on-ground activations, staff training, and visual merchandising.
• Maintain accurate data tracking systems and prepare concise weekly and monthly performance reports.

Qualifications & Experience

• Degree or Diploma in Business Administration, Marketing, Fashion, or a related field.
• 3 to 5 years of experience in retail category management or sales, preferably in fashion or footwear.
• Strong analytical skills with a proven ability to interpret sales, stock, and margin data.
• Proven experience planning and executing marketing campaigns and brand activations.
• Proficiency in digital marketing, social media management, and customer databases.

Skills & Attributes

• Excellent communication, negotiation, and interpersonal skills.
• Highly organised, self-driven, and able to work with minimal supervision.
• Results-oriented with a passion for retail and fashion.