Key Account Manager – (Public Relations & Event Management)

Job Title: Senior Communications & Events Manager – East Africa

Location: East Africa (multiple markets)

Job Summary

We are seeking a dynamic and strategic communications professional to lead integrated PR, events, and client account management across East Africa. The ideal candidate will combine strong media relations, storytelling, and event execution skills with a deep understanding of B2B sectors, preferably technology and/or energy. This role is pivotal in driving brand visibility, stakeholder engagement, and pipeline development across the region.

Key Responsibilities

Strategic Communications

• Develop and implement integrated communications strategies aligned with client objectives.
• Ensure consistent messaging across markets within East Africa.

Content Development & Storytelling

• Write and edit high-quality press releases, speeches, briefs, and reports.
• Translate complex technical or business concepts into clear, compelling narratives.

Media Relations

• Build and maintain strong relationships with journalists, media houses, bloggers, and industry platforms.
• Identify media opportunities and secure impactful coverage across the region.

Events Management

• Plan and execute executive roundtables, stakeholder forums, conferences, and high-level engagements.
• Manage end-to-end event delivery, including logistics, stakeholder coordination, and on-site execution.

Digital & Social Media Integration

• Collaborate with digital teams to amplify PR campaigns and event messaging across relevant platforms.
• Support content alignment across traditional and digital channels.

Lead Generation Support

• Work closely with outreach and business development teams to align communications and events with revenue objectives.
• Ensure events and campaigns contribute to pipeline development.

Client Account Management

• Serve as the primary point of contact for assigned clients.
• Manage client relationships, expectations, reporting, and overall account performance.
• Ensure timely and high-quality delivery of all client work.

Requirements

Education

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.

Experience

• Minimum 5+ years of post-graduate experience in PR, communications, events management, or account management (FMCG, Hospital, or Real Estate industries).
• Experience working across multiple markets within East Africa is an advantage.
• Experience in using AI tools to analyse data and generate reports.

Core Expertise

• Proven track record in media relations and securing high-quality coverage.
• Strong writing and editing skills across multiple formats (press releases, speeches, reports, etc.).
• Demonstrated experience in planning and executing high-level professional events.
• Solid understanding of social media as a communications and amplification tool.
• Experience in B2B sectors, particularly technology and/or energy, is preferred.

Core Competencies

• Strategic Thinking: Ability to design and execute communication strategies that align with business goals.
• Storytelling: Strong ability to craft clear, engaging narratives for diverse audiences.
• Client Management: Excellent interpersonal, presentation, and stakeholder management skills.
• Execution Excellence: Strong organizational and project management capabilities.
• Collaboration: Ability to work cross-functionally with internal teams and external partners.
• Adaptability: Comfortable working across diverse markets and fast-paced environments.