Head of Brand and Communication

Job Purpose Statement

• The Head, Brand and Communications is tasked with understanding the mindsets and capturing the imaginations of consumers, investors, business leaders, and key influencers in the business’s market. He also plays a primary role in leading and driving the brand and communication department while building strong relationships across the business as well as externally.
• The Head of Brand and Communications puts together an exceptional brand marketing cross-functional team, and leads its development, driving new ideas and crucial day-to-day brand marketing operations with the support of this team and senior business team. The role holder also develops the strategic brand positioning approach across all markets of operations ensuring the business is positioned strategically.
• Head, Brand and Communications has a strong understanding of the platforms, channels, and strategies/approaches that will enable the brand and Communications department to reach all these audiences. The Head of Brand and communications leads brand strategy and drives the operational delivery strategy, inclusive of communications campaigns and network building.

Key Accountabilities (Duties and Responsibilities)

Financial 40%:

• The Head of Brand and Communication develops and manages the brand strategy to maximize brand equity. Responsibilities include advertising creation and placement, media planning, creative development, metrics, market research, and vendor management. They oversee all marketing forms, including interactive, direct campaigns, advertising, sales collateral, press releases, and executive presentations. They ensure branding programs align with business objectives and are relevant to multiple audiences. They manage the brand and communication team, create a departmental vision, and oversee online and offline brand marketing campaigns. They also mentor key personnel, set goals, delegate tasks, and manage the department's budget.

Internal Processes 25%:

• The Head of Brand and Communication collaborates with the Sales department, Chief Customer Officer, and CEO to formulate and deliver brand elements and strategies. They manage conflicts with partners and stakeholders, assist in integrating public relations into programming activities, and work with Customer Acquisition teams to ensure relevant brand promotion.

Customer 25%:

• They establish metrics to measure campaign effectiveness against KPIs, benchmark brand performance, conduct market analyses, monitor competitive activity, and integrate PR processes into brand marketing campaigns to maximize ROI.

Learning and Growth 10%:

• They demonstrate commitment to self-development and developing others, build long-term staff capability, and stay updated on digital trends and technology through industry research.

Job Specifications

• Education: The Head of Brand and Communication must have a degree in Marketing, Business Administration, Communication, or a related field. Equivalent working experience is also acceptable.
• Experience: At least 7 years of experience in marketing, including online marketing, digital design, website management, paid marketing, or brand marketing. Experience in launching and driving successful brand and communication campaigns is essential. Skills in both digital and traditional/offline marketing approaches are required. Experience in managing budgets for high-value business projects is a bonus.
• Communication Skills: Exceptional verbal and written communication skills are crucial. The role involves delivering reports and presentations to senior management, stakeholders, and external partners, and conveying information clearly to junior personnel.
• MS Office/Software: Proficiency in MS Word, PowerPoint, and Excel is necessary for creating engaging branding materials, reports, and presentations. Proficiency in Adobe Creative Suite is also required.
• Analytical/Technical Skills: Strong analytical skills to formulate actionable insights from research data. Knowledge in CRM systems, databases, and marketing automation is important.
• Interpersonal Skills: The candidate should be enthusiastic, consumer-oriented, and passionate about delivering social impact while generating business income. Excellent problem-solving skills, ability to handle multiple projects, prioritize, meet deadlines, and remain calm under stress are essential.
• Leadership/People Skills: Exceptional leadership skills to influence and unify a team towards a common vision. Ability to form meaningful relationships and be approachable and relatable to earn trust from juniors, seniors, and external partners.