Trade Development Representative (TDR)

Role Overview

This field-based role supports the company’s mobile money and SIM registration business by visiting authorised agents and retail outlets across the Siaya area. The Trade Development Representative helps agents stay well-stocked, properly trained, and motivated to push SIM, float, and transaction volumes.

Reporting to the Area Sales Manager, the role is a key link between the company and its retail network — ensuring agents are compliant, visible, and fully equipped to serve customers effectively.

Key Responsibilities

• Follow structured beat plans to make consistent, high-quality visits to SSOs and T-Kash agent outlets.
• Identify, map, and recruit new agents in high-traffic mobile money shops and busy retail locations.
• Ensure agents hold adequate SIM stock and float, and enforce the 1.5x stock rule to prevent stock-outs.
• Train SSOs and T-Kash agents on transaction processes, AML procedures, and KYC requirements under SIMREG.
• Distribute point-of-sale materials, merchandising tools, and branding assets to maintain visibility standards.
• Monitor agent performance and escalate issues or opportunities to the Area Sales Manager.
• Keep accurate records of agent visits, training sessions, and stock levels to support reporting and route planning.

Requirements & Qualifications

• Diploma or Bachelor’s degree in Business, Marketing, or a related field.
• At least one year of experience in sales and distribution within an FMCG or telecommunications environment.
• Strong customer focus, with the ability to build long-term working relationships with agents.
• Proven influencing and negotiation skills, especially in driving agent compliance and sales targets.
• Analytical thinking to assess agent performance, identify gaps, and adjust coverage plans.
• Ability to network and build partnerships across different retail and mobile money outlets.