Performance Marketing Specialist

Role Overview

As Performance Marketing Specialist, you will run and refine paid campaigns for a real estate development business, managing activity from campaign setup and tracking through to lead and conversion analysis. Your work will help the marketing team understand which audiences, creative and spend levels deliver the strongest results across Meta, Google, Instagram and YouTube.

Key Responsibilities

• Plan, launch and manage paid campaigns in Meta Ads Manager and Google Ads.
• Set up and maintain campaign measurement using Meta Pixel, Google Tag Manager, GA4 and conversion-tracking tools.
• Prepare and publish video advertising across Instagram and YouTube, with the source describing a pace of up to 10 campaigns per day.
• Track campaign performance, including engagement, lead volume and conversions, and report on results.
• Adjust audience segments, budgets and campaign settings to improve efficiency and return on investment.
• Develop concise video hooks and sales-oriented advertising messages suited to campaign goals.
• Use performance data to identify opportunities to improve lead generation and campaign outcomes.

Requirements & Qualifications

• Practical experience planning, launching and optimizing paid digital campaigns using Meta Ads and Google Ads.
• Strong working knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Experience with video advertising, audience targeting and lead-generation campaigns.
• Ability to manage campaigns independently, interpret performance data and make informed optimization decisions.
• A bachelor’s degree in marketing, digital marketing, business, communications or a related discipline is indicated for the role.
• Experience in real estate or with luxury brands is an advantage.