Trade Development Representative

Role Overview

This field-based role is centered on building and sustaining a high-performing agent network for mobile money and SIM registration services. You will spend most of your time on the road, visiting designated retail outlets and agents to ensure they are fully equipped, well-trained, and actively selling. Your work directly impacts service adoption and revenue, so your ability to build strong relationships at the point of purchase is critical.

Key Responsibilities

• Execute planned store visits using route maps that prioritise mobile money outlets and high-traffic retail locations.
• Identify, onboard, and register new agents and Sub-Sub Outlets (SSOs) to expand the distribution footprint.
• Deliver hands-on training to agents on transaction processes, e-float usage, and device handling to keep service quality consistent.
• Coach agents on anti-money laundering (AML) expectations and guide SSOs through KYC procedures during SIM registration.
• Monitor agent float levels and stock holdings, enforcing the required stock-to-sales ratio to avoid stock-outs or idle cash.
• Ensure every licensed point of sale displays the correct branding, tariffs, and promotional materials to attract walk-in customers.
• Collect competitor insights and agent feedback during visits, then feed these observations into daily or weekly sales reports.

Requirements & Qualifications

• Diploma or Bachelor’s Degree in Business, Marketing, or a related discipline.
• At least 1 year of hands-on experience in field sales, distribution, or trade marketing within an FMCG or telecommunications environment.
• A customer-first mindset with the ability to listen, build rapport, and keep agents motivated.
• Strong influencing and negotiation skills to secure prime visibility space and agent commitment.
• Natural networking ability to identify prospective agents and forge lasting partnerships at community and retail levels.
• Analytical thinking for reviewing sales performance, spotting coverage gaps, and deciding where to prioritise visits.