Territory Trade Marketing - Home & Personal Care Category

Role Overview

This role drives in-market execution for a portfolio of Home and Personal Care products, focusing on distributor management, trade activations, and shelf-level visibility. Day-to-day work involves collaborating with field teams and retail partners to implement promotional plans, monitor inventory flow, and correct execution gaps—all aimed at increasing market share and brand presence. The position matters because it directly links brand strategy to real-world retail performance, ensuring products are available, visible, and compelling to shoppers.

Key Responsibilities

• Design and run trade activation campaigns for HPC categories (e.g., detergents, skin care, home care) to boost consumer off-take.
• Manage distributor networks, including order forecasting, inventory allocation, and performance reviews to ensure seamless supply.
• Implement merchandising standards and visibility programs across modern trade and general trade outlets.
• Conduct regular market visits to audit execution quality, identify shelf gaps, and coach field sales teams on best practices.
• Analyze sell-out data, market share reports, and territory-level trends to refine route-to-market strategies.
• Coordinate with internal supply chain and brand teams to align promotional calendars with product availability.
• Drive negotiation with retailers for prime shelf space, secondary displays, and exclusive promotion windows.

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Sales, Commerce, or a related field. A postgraduate qualification in Sales & Marketing is a plus.
• Experience: 4–6 years in trade marketing, channel development, or field sales, specifically within the Home & Personal Care industry (categories such as personal care, home care, hygiene, beauty care, tissue, detergents, skin care, hair care, or oral care).
• Industry background (mandatory): Demonstrable experience in HPC categories only; candidates from beverages, edible oils, or predominantly food categories will not be considered.
• Core competencies: Proven ability to manage distributors, execute trade activations, and drive visibility and merchandising programs.
• Analytical and reporting skills: Comfortable using Excel for data analysis and PowerPoint for presenting execution insights; familiarity with sales reporting tools.
• Commercial acumen: Strong negotiation and stakeholder management skills, with a record of improving sell-out and market share through retail execution.
• Independence and drive: Capable of working autonomously across assigned territories while building productive relationships with distributors and retailer buyers.