Territory Trade Marketing - Home & Personal Care Category

Role Overview

This role focuses on driving sell-out and market share growth across Home & Personal Care categories through hands-on trade execution. Day to day, you will manage distributor networks, plan and execute in-store visibility programs, and collaborate with sales teams to ensure brand presence meets commercial targets. Your work directly supports the company’s route-to-market strategy and helps maintain a competitive edge in categories like personal care, home care, and hygiene.

Key Responsibilities

• Develop and execute trade marketing plans for assigned HPC categories, aligning with brand objectives and retail partner priorities.
• Manage distributor relationships to ensure optimal stock levels, timely delivery, and adherence to merchandising standards.
• Plan and oversee trade activations, including promotional displays, shelf placement, and point-of-sale materials to drive visibility.
• Monitor and analyse sell-out data, market trends, and competitor activity to refine execution strategies.
• Coordinate with field sales teams to implement territory-specific initiatives that improve retail execution and shelf share.
• Conduct regular store checks and audits to ensure compliance with brand guidelines and activation calendars.
• Prepare sales reports and performance dashboards using Excel and other reporting tools to track ROI of trade investments.
• Support negotiation with key retail accounts on trade terms, space allocation, and promotional calendars.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Sales, Commerce, or a related field. A professional qualification in Sales & Marketing is an advantage.
• Minimum 4–6 years of experience in Trade Marketing, Channel Development, or Field Sales within the Home & Personal Care (HPC) industry.
• Proven track record managing distributors, trade activations, visibility programs, and market execution in HPC categories.
• Strong understanding of route-to-market strategies, retail execution, and territory management.
• Demonstrated ability to drive sell-out and market share growth through execution excellence.
• Industry background mandatory: candidates must have experience in Personal Care, Home Care, Hygiene, Beauty Care, Tissue, Detergents, Skin Care, Hair Care, Oral Care, or related HPC products. Applicants from Beverages, Edible Oils, or predominantly Food categories will not be considered.
• Strong commercial acumen and negotiation skills; excellent analytical and reporting abilities.
• Proficiency in Excel, PowerPoint, and sales reporting tools; ability to work independently and manage stakeholder relationships.