Senior Marketing Manager – Brand & Consumer Insights

Role Overview

This role sits at the intersection of research, brand, trade, social media, and design, turning fragmented marketing efforts into a unified go-to-market engine. Day to day, you’ll lead a team that gathers and interprets customer feedback, then uses that intelligence to shape every campaign, in-market activation, and piece of creative content the business produces. The work matters because it ensures every customer touchpoint—from digital ads to field events—is rooted in real behaviour, consistently on-brand, and directly tied to driving acquisition, retention, and revenue.

Key Responsibilities

• Direct the end-to-end consumer insights strategy, guiding both in-house researchers and external partners to capture actionable data across the full customer lifecycle—from initial awareness through onboarding, usage, and retention.
• Translate research findings into clear, data-backed marketing plans and brand positioning updates that align with commercial targets.
• Provide strategic direction to trade marketing teams, ensuring field activations, dealer engagements, and in-market branding efforts are co-ordinated with sales priorities and measurable ROI.
• Oversee the social media lead to turn digital channels into real-time sources of customer sentiment, lead generation, and support feedback loops.
• Set the creative direction for the graphic design function, reviewing all campaign visuals, trade materials, and digital assets for brand consistency, quality, and timely delivery.
• Build and maintain reporting dashboards that track key performance indicators such as customer satisfaction, cost of acquisition, lifetime value, trade marketing ROI, and creative throughput.
• Establish structured feedback mechanisms that channel customer insights into product development, sales strategy, and customer success teams, ensuring the voice of the customer informs business-wide decisions.
• Lead, mentor, and develop a multi-disciplinary team spanning insights analysts, telephonic researchers, a social media lead, a graphic designer, and trade marketing specialists, fostering an insight-driven culture.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field; a Master’s degree (preferably MBA) is a strong plus.
• 5–7 years of total experience in marketing, consumer insights, trade marketing, or brand management, with at least 4 years in a people management or team leadership capacity.
• Proven track record of managing cross-functional teams that include research, social media, trade marketing, and/or design functions.
• Strong analytical skills and a data-driven approach to decision-making, with experience building and using dashboards and KPIs.
• Ability to think strategically about brand, customer behaviour, and commercial outcomes while maintaining meticulous oversight of creative and field execution.
• Excellent collaboration and communication skills, particularly when translating data into compelling narratives for different commercial teams.
• Experience in high-growth sectors (fintech, telecom, energy, FMCG) is an advantage, as is a background in both B2B and B2C environments.

What We Offer / Why Join

You’ll step into a role that owns the full marketing and insights stack—giving you the scope to build a truly integrated approach rather than operating in silos. The position offers direct influence over commercial performance, with visibility into how research and creative work drive real business outcomes. Working across multiple functions, you’ll have the opportunity to shape a high-performing team and develop capabilities that are increasingly rare in the market.