Salesperson - Jaggery

Role Overview

The Jaggery Salesperson will grow sales of the company’s jaggery products by developing new customers and strengthening relationships with existing buyers. The role covers field sales, distribution development, and account management across wholesale, retail, institutional, and agro-processing markets, while working with production, quality, and logistics teams to deliver orders reliably.

Key Responsibilities

• Identify prospective customers and sales opportunities across assigned regional territories and convert them into active accounts.
• Build and maintain distribution channels serving wholesale, retail, institutional, and agro-processing customers.
• Manage customer relationships, understand purchasing needs, negotiate commercial terms, and secure repeat business.
• Work toward sales volume, revenue, and market-share targets, monitoring progress and following up on opportunities.
• Coordinate with production, quality assurance, and logistics teams to align customer orders with product availability and delivery requirements.
• Maintain accurate sales records, account information, and forecasts using CRM, ERP, and Microsoft Office tools.
• Oversee sales administration and customer credit matters, following up on outstanding balances and applying sound financial controls.
• Conduct regular field and trade visits to understand market conditions, support customers, and identify ways to improve distribution.

Requirements & Qualifications

• Diploma or bachelor’s degree in sales and marketing, business administration, supply chain, commerce, agribusiness, or a related discipline.
• At least six years of direct field sales and business development experience.
• Experience in FMCG, agro-processing, food and beverage, or sugar manufacturing is preferred; selling jaggery, non-centrifugal sugar, or bulk agricultural commodities is an advantage.
• Demonstrated ability to develop routes to market, manage distribution networks, negotiate, close sales, and manage customer accounts.
• Working knowledge of CRM and ERP systems, Microsoft Word, Excel, and PowerPoint, along with strong sales administration and credit-control skills.
• Self-directed and target-focused, with resilience, persuasive communication, sound judgement, problem-solving ability, integrity, and financial accountability.
• Willingness to be based at TRSC Farm in Bura, Tana River County, and travel frequently across regional sales territories.
• Valid driver’s licence and a clean driving record; physically able to carry out regular customer visits and field work.
• A professional sales or marketing certification, such as CIM, is an added advantage.