Marketing Executive

Role Overview

Hemingways Hospitality Limited is looking for a Marketing Executive to deliver coordinated marketing activity across its hospitality group. Working with the Head of Marketing and colleagues in commercial and operational teams, you will plan campaigns, produce content and manage digital channels that support guest engagement and business performance.

The role combines hands-on execution with performance analysis, spanning social media, Meta advertising, email, influencer partnerships and brand materials. It suits an organised, creative marketer who can keep several projects moving while maintaining a consistent brand presence.

Key Responsibilities

• Plan and deliver integrated campaigns across the Group, including seasonal offers and promotions developed with commercial and operational teams.
• Maintain a marketing calendar, review campaign results and suggest adjustments to improve reach, engagement or conversions.
• Produce and coordinate content for social media, websites, email, advertising and print, including copywriting and photography or video shoots at Group properties.
• Manage Group social channels on Instagram, Facebook, LinkedIn and YouTube; schedule posts, create short-form content, respond to audiences and report on channel performance.
• Set up and optimise Facebook and Instagram advertising, selecting campaign objectives, audiences and creative in line with marketing goals.
• Create email campaigns, support audience segmentation and CRM communications, and assess results using measures such as opens, clicks and conversions.
• Find and manage influencers, content creators and brand partners, coordinating stays, deliverables and campaign evaluation; assist with media visits and familiarisation trips.
• Prepare monthly performance reports, monitor competitors, maintain organised marketing asset libraries and ensure materials are current and on brand.

Requirements & Qualifications

• Bachelor’s degree in marketing, communications, public relations, business or a related discipline.
• At least four years’ experience in a comparable marketing role.
• Strong copywriting and content creation ability, with experience managing a brand’s social media accounts.
• Practical experience with email marketing platforms and CRM systems, as well as planning and managing Meta advertising campaigns.
• Proficiency in Microsoft Office and Canva.
• Strong project coordination, organisation and attention to detail, with the ability to manage multiple deadlines.
• Clear written and verbal communication skills and confidence working with internal stakeholders and external partners.
• Creative, proactive and commercially aware, with a self-directed, results-focused approach.
• Experience in luxury hospitality, tourism or travel is desirable, as is experience managing influencer partnerships, coordinating content shoots or creating photography and video.
• An interest in hospitality, travel and luxury brands is important.