Sales Team Leader

Role Overview

This position leads a bank’s direct sales force, focusing on acquiring new customers, deepening existing relationships, and driving revenue through cross-selling. The manager plans field-based selling activities, coaches and motivates a team of sales representatives across branches, and holds them accountable for ambitious monthly, quarterly, and annual targets. Beyond performance management, this role ensures every sale aligns with internal policies and regulatory requirements while delivering a professional, customer-first experience.

Key Responsibilities

• Design and execute customer acquisition campaigns and sales activation events across the branch network, coordinating with marketing, branches, and relationship managers to maximise reach and conversion.
• Translate business targets into individual goals and KPIs for each team member, then monitor daily, weekly, and monthly performance to spot gaps and implement corrective actions quickly.
• Coach and mentor sales staff through joint field calls, observing techniques, providing real-time feedback, and running regular training sessions on products, selling skills, and regulatory compliance.
• Develop and manage partnerships and referral channels that generate high-quality leads for the direct sales team, prioritising long-term customer value over one-off transactions.
• Set clear performance expectations, conduct team meetings and reviews, recognise top performers, address underperformance, and support the recruitment and onboarding of new sales talent.
• Oversee the quality and completeness of every customer application and onboarding document, ensuring proper identification, customer consent, and data protection standards are followed.
• Enforce compliance with KYC, AML/CFT, and other banking regulations across all sales activities, flagging suspicious accounts and avoiding any misrepresentation of products.
• Resolve escalated customer complaints and sales-related issues, gather customer feedback, and work with operations, risk, and compliance teams to fix control weaknesses and close audit findings on time.

Requirements & Qualifications

• University degree in Business Administration, Marketing, Finance, Economics, Banking, or a related field; a master’s degree is an added advantage.
• At least five years of relevant experience in banking, sales, or business development, including a minimum of two years in a supervisory or leadership role.
• Solid understanding of banking operations, credit and lending principles, conveyancing, the Banking Act, CBK prudential guidelines, and credit policies.
• Strong communication, presentation, and interpersonal skills, with the ability to influence and build rapport with diverse stakeholders.
• Proven financial analysis, problem-solving, negotiation, and networking abilities, alongside a demonstrated track record of meeting business development targets.
• Creative and innovative thinking, with the flexibility to adapt to changing market conditions and customer needs.
• Possession of a Diploma in Banking from AKIB is a desirable professional certification.