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Posted:
Industry Sector: Trade Fair / Exhibitions
Remuneration: 80,000 – 120,000 + Performance Incentives
Employment Nature: Full-time
Location: Nairobi (With domestic and international travel)
We are seeking a high-performing Sales Team Lead to drive revenue generation across our portfolio of premium textile and fashion trade shows, conferences, and workshops. Your mandate is to direct commercial growth by securing corporate sponsorships and selling high-value exhibition spaces via omni-channel sales frameworks. Beyond individual targets, you will manage, mentor, and scale an agile B2B sales team, instilling a high-accountability culture. This role demands a strategic closer who can build corporate rapport, leverage market intelligence, and execute compelling pitches to international and local industry stakeholders.
Commercial Execution & Sponsorship Acquisition
Drive full-cycle B2B and B2G sales campaigns to sell premium exhibition spaces and tailored sponsorship packages.
Identify, prospect, and pitch high-value corporate partners and international brands across relevant industries.
Design and deliver sophisticated sales presentations and proposal documents that align with client marketing objectives.
Attend key industry events, networking forums, and international exhibitions to aggressively expand the firm's client network.
Team Leadership & Sales Performance
Lead, mentor, and track the daily performance of the events sales team, ensuring all individual and collective KPIs are exceeded.
Oversee the accuracy of the corporate pipeline using CRM systems (Salesforce/HubSpot) to ensure precise revenue forecasting.
Conduct strategic market analyses and monitor competitor exhibition models to discover fresh monetization channels.
Collaborate closely with marketing, operations, and floor-management teams to ensure the flawless execution of sold packages.
The Essentials
Education: Bachelor’s degree in Business, Marketing, or a related commercial field.
Domain Expertise: Minimum of 3 years of success within the exhibitions, corporate events, high-end media, or B2B sales space.
Leadership Background: Proven track record of leading, managing, or training a high-performing sales team.
Mobility: Absolute willingness to travel both domestically and internationally for brand representation.
Required Competencies
Negotiation & Presentation Mastery: Highly skilled in high-stakes corporate negotiations and executive presentation delivery.
Analytical Mindset: Proficient in interpreting website analytics, assessing sales trends, and tracking pipeline metrics.
Stress Tolerance: A resilient professional who performs exceptionally well under strict deadlines and high-pressure targets.
Regional Influence: Oversee the commercial success of the largest textile and fashion trade shows in East and Central Africa.
Uncapped Earning: Supplement a competitive base salary with highly rewarding performance incentives.
Global Exposure: Gain valuable international business development and travel opportunities.
Email your CV (featuring a professional photo) on or before 20th May 2026. Quote "Sales Team Lead – Events" in the email subject line.
Key Skills
Team Leadership Channel Acquisition B2B Sponsorship Exhibition Space Event Monetization Strategic Negotiations Revenue Optimization.This tool helps you see how closely your CV matches a job description. It also gives you simple suggestions on what to improve so you have a better chance of getting shortlisted.
