Sales Executive – Software

Role Overview

The Sales Executive – Software develops new business with organisations in sectors such as healthcare, education, human resources, and general business management. The role combines prospecting, discovery conversations, software presentations, and commercial negotiation, then works with internal teams to help customers adopt their chosen solution and continue using it.

Key Responsibilities

• Find and approach prospective business customers through calls, professional networks, referrals, LinkedIn outreach, industry events, and in-person visits.
• Maintain an active sales pipeline, record next steps, and follow up consistently to progress opportunities towards purchase.
• Explore how prospects manage their work and recommend software that fits their operational requirements.
• Prepare customer-specific proposals, quotations, and presentations that explain the proposed solution and its business value.
• Demonstrate software to decision-makers with different levels of technical knowledge, respond to questions, and guide buyers through the sales process.
• Negotiate commercial terms, seek agreement, and work towards monthly revenue goals.
• Coordinate with implementation, technical, and support colleagues during onboarding; check in with customers after rollout to identify concerns and further needs.
• Keep CRM or sales records up to date and report on outreach, meetings, pipeline progress, conversions, revenue, and expected sales; share relevant customer feedback and competitor observations.

Requirements & Qualifications

• A bachelor’s degree or diploma in Sales and Marketing, Business Administration, Information Technology, or a related field.
• At least two years of practical B2B sales experience; experience selling software, digital products, or IT solutions is preferred.
• Working knowledge of CRM systems, Microsoft Office, and digital prospecting tools.
• Ability to identify business needs and explain software capabilities and commercial benefits clearly.
• Strong prospecting, pipeline management, and target-delivery skills.
• Confident communication, presentation, negotiation, and customer relationship skills.

What We Offer / Why Join

This is a full-time, on-site role in Nairobi, Kenya, with monthly remuneration of KSh 50,000.