Sales Executive – Software

Role Overview

This Nairobi-based Sales Executive will develop new business for software solutions and guide prospective clients from first contact through demonstrations, negotiation, and close. By connecting clients’ operational needs with suitable products and coordinating effective onboarding, the role contributes to revenue growth and lasting customer relationships.

Key Responsibilities

• Build a B2B prospect list across business management, healthcare, education, and HR, using calls, email, LinkedIn, referrals, networking, and in-person visits.
• Maintain accurate CRM records of customer interactions, opportunities, pipeline stages, and expected close dates.
• Explore prospects’ workflows and requirements, then recommend relevant software solutions.
• Present products and conduct live demonstrations for both technical and non-technical stakeholders.
• Prepare tailored proposals, quotations, and presentations, and lead commercial discussions through to agreement.
• Develop existing accounts through renewals, complementary sales, referrals, and regular follow-up.
• Coordinate with implementation, technical, and support colleagues during onboarding, and check in after rollout to identify concerns and encourage adoption.
• Monitor competitor activity and customer feedback, and report on leads, meetings, conversion rates, and revenue against targets.

Requirements & Qualifications

• At least two years of B2B sales experience; experience selling software or technology products is preferred.
• A diploma or bachelor’s degree in Business Administration, Sales and Marketing, Information Technology, or a related discipline.
• Ability to manage a sales pipeline, deliver product demonstrations, use a consultative sales approach, and negotiate and close commercial agreements.
• Proficiency with Microsoft Office and practical experience using a CRM or sales-tracking system.
• Strong communication and presentation skills, including the ability to explain technical features in terms of business value.
• Commercial confidence, persuasive negotiation, and sound objection-handling skills.
• Self-directed and target-focused, with resilience in a KPI-led environment and willingness to visit clients.

What We Offer / Why Join

The role offers the opportunity to sell software across several business sectors while working with clients throughout the full sales cycle, from initial discovery to post-implementation follow-up. The position is full-time and on-site in Nairobi, with client visits as required.