Role Overview
The Head of Business Development & Growth will steer commercial performance for a real estate and property management business, overseeing customer acquisition, revenue management, analytics, and strategic partnerships. The role combines hands-on pipeline oversight with longer-term planning to grow the managed property portfolio, improve occupancy and conversion, and build sustainable sources of revenue.
Key Responsibilities
- Build annual and quarterly growth plans, translating business priorities and budgets into measurable commercial targets.
- Manage the sales pipeline from lead generation to contract close and retention; review progress, identify gaps, and prepare forecasts and performance updates for the CEO.
- Set marketing direction across brand, digital presence, SEO, and customer acquisition campaigns, assessing results by lead quality, conversion, cost per acquisition, bookings, and listing growth.
- Track property-level revenue, occupancy, average daily rate, revenue per available room, and distribution performance; adjust pricing in response to demand, seasonality, and competitor activity.
- Assess booking patterns, promotions, and portfolio returns, and develop recovery plans for properties that are underperforming.
- Build commercial relationships with corporate clients, NGOs, relocation providers, brokers, developers, and property owners to secure listings and partnerships.
- Lead expansion initiatives, partner presentations, commercial negotiations, contract closure, and onboarding across new locations or property segments.
- Strengthen repeat business and renewals through retention initiatives, client feedback, and lost-deal analysis, while aligning marketing, sales, and account management around shared targets.
Requirements & Qualifications
- Bachelor’s degree in Business, Marketing, Sales, Commerce, Hospitality, Real Estate, or a related discipline.
- At least eight years of professional experience, including three to four years in a marketing, media, advertising, or digital agency setting.
- Evidence of success in acquiring clients, managing sales pipelines, developing strategic partnerships, and increasing revenue.
- Practical experience tracking commercial KPIs, revenue data, pipeline performance, and operating budgets.
- Experience leading teams across functions, with the ability to coordinate marketing, sales, analytics, and account management.
- Strong negotiation, pitching, and contract-closing skills.
- Sound knowledge of digital marketing, SEO, and performance-based customer acquisition.
What We Offer / Why Join
This is a full-time, on-site leadership role based in Westlands, Nairobi, with responsibility for shaping growth across marketing, revenue, partnerships, and property portfolio development. The stated net monthly remuneration range is KSh 150,000–200,000.
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