Sales Executive – HORECA Division

Gulf Fruits Trade Company LLC is seeking an experienced Sales Executive to join its HORECA Division in Dubai. This opportunity is ideal for a motivated sales professional with a strong background in the Fresh Fruits & Vegetables (F&V) industry and a passion for building long-term client relationships.

The selected candidate will play a key role in expanding the company’s presence within the UAE HORECA market by identifying new business opportunities, managing customer accounts, and achieving sales targets. Candidates with an established industry network and proven sales success are encouraged to apply.

Key Responsibilities:

• Develop and maintain strong relationships with HORECA clients across the UAE.

• Identify new business opportunities and expand the customer portfolio.

• Achieve assigned sales targets and contribute to business growth.

• Promote the company’s Fresh Fruits & Vegetables product range to prospective customers.

• Conduct regular client meetings and provide excellent customer service.

• Prepare sales proposals, negotiate contracts, and close business deals.

• Monitor market trends and identify opportunities to strengthen market presence.

Requirements:

• Minimum 5 years of relevant sales experience.

• Strong experience in HORECA sales and business development.

• Previous experience in the Fresh Fruits & Vegetables (F&V) industry is preferred.

• Existing knowledge or network within the UAE HORECA market will be an advantage.

• Proven track record of achieving sales targets and building customer relationships.

• Excellent communication, negotiation, and relationship management skills.

Strong knowledge of:

   • HORECA sales and business development

   • UAE Fresh Fruits & Vegetables market

   • Customer relationship management and sales negotiation