Sales Executive – Exhibitions

Job Role: Sales Executive – Exhibitions

Industry Sector: Trade Fair / Events

Remuneration: 70K + Commissions

Employment Nature: Full-time

Reporting Line: Head of Exhibitions

Role Overview

We are searching for a high-velocity Sales Executive – Exhibitions to accelerate revenue generation for our premium trade shows, conferences, and workshops. Your primary objective is to monetize our event portfolio by selling exhibition spaces and customized sponsorship packages to key players in the Textile and Fashion industries. This position requires a strategic B2B hunter who can confidently navigate high-value negotiations through pitch meetings, digital outreach, and direct face-to-face engagements, ensuring our exhibitions remain the premier commercial hubs in East and Central Africa.

Critical Workstreams

Revenue Generation & Pipeline Velocity

• Execute end-to-end sales cycles to sell exhibition booths and corporate sponsorship tiers.

• Prospect, qualify, and onboard high-value corporate clients across relevant industrial sectors.

• Design and deliver compelling, tailored sales presentations using modern visual tools to articulate event ROI.

• Consistently meet and exceed monthly individual sales quotas and commercial KPIs.

Account Management & Strategic Networking

• Cultivate deep relationships with existing exhibitors to secure recurring bookings and long-term event partnerships.

• Embed yourself in the industry ecosystem by attending external exhibitions and networking events to expand the corporate database.

• Monitor competitor event strategies, pricing models, and market trends to identify untapped revenue streams.

• Maintain pristine data integrity by logging all interactions, pipelines, and revenue projections within the corporate CRM.

Cross-Functional Execution

• Partner with internal Marketing and Operations units to guarantee that client sponsorship deliverables are flawlessly executed on-site.

• Troubleshoot client logistics and space allocation challenges under tight, deadline-driven production timelines.

• Leverage website and digital analytics insights to refine outbound sales messaging and targeting.

Job Specification

The Essentials

• Education: Bachelor’s degree in Business, Marketing, or a related field.

• Domain Expertise: Minimum of 3 years of proven success within the exhibitions, corporate events, media, or high-level B2B sales environment.

• Mobility: Absolute willingness to travel both domestically and internationally to drive client acquisitions.

• Systems Familiarity: Proficient in corporate CRM ecosystems (HubSpot/Salesforce) and Microsoft Office applications.

Required Competencies

• Negotiation Sophistication: Ability to build instant rapport and close high-value corporate contracts under pressure.

• Strategic Thinker: Capable of analyzing industry dynamics to cross-sell sponsorship opportunities creatively.

• Stress Tolerance: Highly resilient and structured when managing multiple client accounts during peak event production cycles.

• Analytical Mindset: Comfortable using digital platform data and analytics to assess campaign traction and lead quality.

The Value Proposition

• Uncapped Earning Potential: Supplement your competitive base salary with an aggressive commission structure driven by your sales performance.

• Regional Footprint: Represent an established event portfolio with massive visibility across the East and Central African markets.

• Professional Growth: Build a premium network of corporate leaders, international suppliers, and fashion industry powerhouses.

Submit your CV on or before 20th May 2026. You must quote the exact title "Sales Executive – Exhibition" in your email subject line to be considered.