Sales Executive- B2B Advertising & Sponsorship Sales

Role Overview

You’ll join a pan-African media brand that connects enterprise CIOs and senior technology leaders with actionable insight on strategy, innovation, and digital transformation. In this role, you’ll own the full sales cycle for print, digital, and live event properties — from prospecting technology vendors and enterprise solution providers to pitching custom sponsorship packages and closing recurring partnerships. Your work directly fuels the publication’s ability to keep producing high-level editorial and events, so every deal you secure helps sustain a trusted platform for decision-makers across the continent.

Key Responsibilities

• Build and manage a pipeline of advertising prospects across the magazine, website, newsletters, and digital campaign formats, with a focus on technology vendors, ICT firms, and enterprise service providers.
• Design and sell sponsorship solutions for flagship technology conferences, executive roundtables, and industry events, tailoring each package to a client’s brand objectives and target audience.
• Own key accounts from first contact through renewal, ensuring consistent value delivery, high satisfaction, and predictable repeat business.
• Proactively identify new revenue opportunities through market research, industry networking, and direct outreach to senior marketing and sales leaders at relevant companies.
• Develop persuasive, metrics-driven proposals and presentations that connect a client’s marketing goals with specific editorial or event touchpoints.
• Collaborate with editorial, marketing, and events teams to ensure campaign commitments are met and that sponsored content and activations align with the brand’s editorial integrity.
• Track competitor activity, ICT market trends, and enterprise technology investment patterns to refine pitch strategy and uncover fresh revenue streams.
• Maintain accurate sales records, forecasts, and activity reports to support consistent achievement of monthly and quarterly revenue targets.

Requirements & Qualifications

• At least 3–5 years of hands-on experience in B2B sales, with specific exposure to media advertising, digital marketing, or live event sponsorship sales.
• Demonstrated ability to generate leads from cold outreach, build a strong sales funnel, and convert opportunities into long-term client partnerships.
• Excellent verbal and written communication skills, with proven confidence in executive-level presentations, proposal writing, and commercial negotiation.
• A commercially driven track record of consistently exceeding revenue targets and expanding existing accounts.
• Working knowledge of the technology and ICT landscape in Africa — for example, familiarity with cloud, enterprise software, telecoms, or systems integration — is a distinct advantage.
• Strong organisational skills and the ability to manage multiple priorities in a fast-moving, target-oriented environment without losing attention to detail.
• Bachelor’s degree in Business, Marketing, Communications, Information Technology, or a relevant field.

What We Offer / Why Join

• The chance to work with a respected pan-African technology leadership brand that reaches senior IT decision-makers and enterprise executives.
• Direct access to an influential community of CIOs and technology leaders across the continent, giving you a powerful platform for building industry relationships.
• Performance-based incentives that reward consistent revenue generation and successful sponsorship sales.
• Room to grow professionally within the technology media and events ecosystem, including exposure to high-level conferences, editorial strategy, and enterprise marketing partnerships.