Sales Executive (Alcoholic Beverages)

Job Vacancy: Sales Executive (Alcoholic Beverages)

Industry: FMCG (Distribution)

Employment Type: Full-time

Gross Salary: Kshs. 70,000

Location: Western & Nairobi Regions

Role Overview

Our client, a premier importer and distributor of global alcohol brands, is seeking a high-performing Sales Executive. The mission of this role is to spearhead the sales, marketing, and distribution of a premium product portfolio across the country. You will be responsible for building a robust route-to-market network and delivering exceptional customer service to achieve sustainable volume growth. This position is ideal for a strategic "hunter" who can navigate the complex trading environment of the alcoholic beverage industry while maintaining high ethical standards and brand integrity.

The Role

Territory Management & Business Development

• Strategically plan and organize daily work schedules to visit existing outlets and identify potential new accounts.

• Build and nurture long-term relationships with resellers, traders, and retailers to secure trade support and brand loyalty.

• Generate new business by converting prospective customers within the assigned market segments.

• Achieve and exceed profitable sales volume targets through efficient resource management.

Trade Marketing & Brand Positioning

• Support the Brand Marketing process by identifying key opportunities for product listings and consumer activations.

• Execute trade marketing strategies, including professional merchandising and the placement of Point of Sale (POS) materials.

• Implement brand activations in consultation with the Sales and Marketing managers to increase consumer pull.

• Analyze consumer and competitor behavior to refine the channel strategy and external positioning.

Market Intelligence & Reporting

• Monitor the competitive landscape by gathering data on pricing, new product launches, and merchandising techniques.

• Provide management with detailed oral and written reports regarding customer needs, interests, and potential problems.

• Submit consistent activity logs, including daily visit reports, weekly work plans, and comprehensive annual territory analyses.

• Ensure all financial activities and reporting are conducted in strict accordance with company business standards.

Qualifications & Skills

Professional Profile

• Education: Bachelor’s Degree in Business, Marketing, or a related field.

• Experience: A minimum of 5 years of experience in the FMCG industry.

• Sector Knowledge: Direct experience in the sales and distribution of alcoholic beverages is a significant added advantage.

• Licensing: Must possess a valid driving license.

Key Competencies

• Sales Mastery: Exceptional ability to handle clients from lead generation to final closing.

• Communication: Excellent interpersonal skills with a high standard of professional discipline.

• Business Acumen: Strong understanding of market dynamics, ROI, and results orientation.

• Organization: Ability to multi-task within strict timelines while maintaining high attention to detail.

• Values: High levels of honesty, loyalty, and punctuality.

If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Sales Executive-Distribution) before 20th April 2026.