Sales and Marketing Manager

Job Title: Senior Leadership – Strategy, Growth & Operations

We are seeking an accomplished and visionary leader to drive business growth, operational excellence, and market leadership in the banking or microfinance sector. This role requires a strategic thinker with deep experience in commercial management, brand building, digital innovation, and team leadership.

Key Responsibilities

Strategy and Business Growth

• Develop and execute long-term strategic plans to achieve revenue and market share targets
• Identify and evaluate new business opportunities, partnerships, and market segments
• Drive profitability through data-driven decision making and resource allocation
• Monitor industry trends, competitive landscape, and regulatory changes to inform strategy

Sales Management

• Set ambitious sales targets and design effective sales processes across all channels
• Lead, coach, and motivate the sales team to consistently exceed performance goals
• Analyze sales data and adjust tactics to optimize conversion, retention, and cross-selling
• Establish strong relationships with key clients and institutional partners

Marketing, Brand and Customer Experience

• Define and champion the brand vision, positioning, and voice across all touchpoints
• Oversee integrated marketing campaigns that drive awareness, engagement, and loyalty
• Continuously improve customer journey and satisfaction through feedback loops and service innovation
• Ensure consistent, on-brand communications and a premium customer experience

Digital and Product Innovation

• Lead digital transformation initiatives to enhance operational efficiency and customer convenience
• Drive the development and launch of new products and features that meet evolving market needs
• Leverage data analytics, AI, and emerging technologies to create competitive advantage
• Collaborate with IT and product teams to ensure timely, high-quality delivery

Leadership and People

• Build, mentor, and retain a high-performing team aligned with organizational values
• Foster a culture of accountability, collaboration, and continuous learning
• Set clear performance expectations and provide regular feedback and development opportunities
• Lead by example with integrity, resilience, and a growth mindset

Qualifications and Experience

Must have:

• Bachelor's degree in Marketing, Commerce, Business Administration, Finance, or a related field; a Master's degree (MBA) is an added advantage
• Professional qualification such as CIM, MSK, or equivalent; membership in a relevant professional body
• At least 10 years' experience in banking or microfinance operations, with 5 years at senior management level

Preferred:

• Proven track record in driving revenue growth and operational transformation
• Strong analytical, negotiation, and stakeholder management skills
• Deep understanding of digital financial services and customer-centric innovation

If you meet the above criteria and are ready to lead transformative change, we invite you to explore this opportunity.