Sales and Marketing Manager

Role Overview

Total Security Surveillance Ltd is looking for a Sales and Marketing Manager to grow its customer base and revenue across Kenya’s private security market. The manager will shape commercial strategy, win and retain clients through personal and team sales efforts, and guide a sales and marketing team in presenting the company’s security services to varied customer groups.

Key Responsibilities

• Develop and adjust sales and marketing plans to support business goals, setting clear priorities for growth, customer acquisition and brand positioning.
• Deliver agreed sales results by managing personal opportunities alongside team targets, forecasts and pipeline activity.
• Lead the Sales and Marketing Department, tracking revenue, conversion rates and pipeline health while setting KPIs and reviewing individual performance.
• Coach and develop team members to strengthen sales capability, accountability and performance.
• Assess customer needs, competitor activity and changes in the security market; share findings with management and recommend commercial responses.
• Work with other departments to use client and market feedback to improve services, and develop pricing approaches that balance competitiveness and profitability.
• Oversee the marketing budget, evaluate spending for cost-effectiveness, and create sales materials and promotional tools for the company’s services.
• Maintain relevant, accurate content across the company website and digital marketing channels, and use customer surveys and feedback to improve service standards and retention.

Requirements & Qualifications

• A commercial degree from a recognised university.
• At least five years of sales and marketing experience in the private security industry.
• Membership of the Marketing Society of Kenya (MSK) and/or the Institute of Public Relations Practitioners.
• Confident use of CRM systems, digital marketing tools and standard computer applications.
• Evidence of sales leadership and people-management ability, including setting targets, coaching and assessing performance.
• Strong commercial judgement, strategic thinking and the ability to identify and pursue market opportunities.
• Excellent communication, presentation, influencing and stakeholder-management skills.
• A customer-focused, self-motivated approach, with integrity, adaptability and the ability to work effectively as part of a team.