Marketing Lead

Role Overview

Lead integrated marketing campaigns from initial brief to results review, combining national brand activity with local execution across retail and dealer networks. You’ll connect social, messaging, partnerships and in-person activations, while using customer feedback and sales performance to guide where marketing investment goes next.

Key Responsibilities

• Develop campaign briefs, adapt plans for local markets and maintain brand consistency across channels and materials.
• Manage launches from content preparation and retail activation planning through delivery and post-campaign evaluation.
• Oversee social media and WhatsApp activity, maintaining a coordinated content calendar.
• Plan influencer programmes, including partner selection, campaign direction and content publication.
• Build and deliver brand partnerships, promotions, dealer initiatives and van-branding activity.
• Coordinate agency partners and ensure their work meets campaign objectives and brand requirements.
• Manage marketing workflows, procurement, purchase orders and the supply of materials and devices needed for retail activations.
• Conduct SMS customer research and quarterly retail surveys; assess campaign spend against sales uplift and conversion, then present findings and recommendations to leadership.

Requirements & Qualifications

• Demonstrated experience leading integrated above-the-line and below-the-line campaigns from brief through launch and impact reporting.
• A track record of managing campaign budgets and measuring results, including sales uplift.
• Experience directing agencies, influencer activity and brand partnerships, alongside social and content planning.
• Strong analytical skills, with the ability to turn campaign data and customer research into practical decisions.
• Working knowledge of marketing operations, including request processes, procurement, purchase orders and marketing-material inventory.
• Experience in retail or dealer-network environments, with sound judgement on adapting campaigns to local needs.
• A marketing or communications degree is welcome, but practical campaign delivery experience is valued more highly.