General Manager, Mountain Region

Role Overview

This regional commercial leader turns company-wide growth priorities into practical plans for local markets, guiding sales, distribution, customer access and marketing execution across multiple territories. The role uses market and performance insights to strengthen customer reach, grow revenue and subscribers, and improve the region’s competitive position while coordinating teams and partners around shared results.

Key Responsibilities

• Shape regional strategies and business plans from national objectives, set measurable targets, and review progress against revenue, subscriber, market-share and other key performance indicators.
• Use customer, trade and competitor insights to refine market segments, propositions and regional priorities, including expanding 4G+ uptake and improving customer consideration and satisfaction.
• Build productive relationships with distributors and other regional partners, agree joint business plans, monitor delivery, resolve escalations and identify opportunities for growth.
• Expand and improve distribution coverage by addressing underserved locations, tailoring the channel model to local needs, maintaining product availability and reducing stock-outs.
• Improve route-to-customer effectiveness by strengthening channel mix, standardizing operating practices and using digital sales and service tools across retail, franchise, agent and trade networks.
• Drive sales and customer growth across mobile, fixed, merchant and fintech offerings through acquisition, retention, conversion, upselling and cross-selling initiatives.
• Deliver localized campaigns, trade activations and product launches; reinforce customer-marketing controls and assess campaign results to guide improvements.
• Coordinate sales, marketing, people and operations teams; coach regional leaders, support succession and capability building, and embed accountable, safe, ethical and compliant ways of working.

Requirements & Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce or a related discipline; an MBA or equivalent postgraduate qualification is an advantage.
• Eight to twelve years of experience in sales, distribution or commercial roles, including leadership of regional or multi-territory operations.
• Evidence of delivering sales growth and market-share gains, alongside experience growing and retaining a subscriber or customer base.
• Practical expertise in commercial planning, route-to-market models, distribution operations, and the management of distributor, dealer or partner networks.
• Experience leading frontline marketing, trade activation and customer acquisition initiatives.
• Financial capability in budgeting, target setting and performance management, supported by strong analytical and problem-solving skills.
• Demonstrated success leading teams and working across functions such as sales, marketing, HR and operations.
• Strong relationship-building, negotiation and stakeholder-management skills, with the ability to make decisions informed by data.