Sales and Marketing Executive

Role Overview

This position focuses on driving revenue growth by identifying and securing new business opportunities while nurturing long-term relationships with existing clients. Day-to-day responsibilities include proactive client outreach, managing account renewals and upsells, and handling inbound sales inquiries to sustain and expand the company’s customer base. Success in this role directly impacts the organisation’s financial health and market presence through consistent client acquisition and retention.

Key Responsibilities

• Develop and maintain strong client relationships by understanding their needs and delivering tailored solutions, ensuring satisfaction and repeat business.
• Actively reach out to existing accounts to identify opportunities for cross-selling or upgrading services, and manage renewal cycles to minimise churn.
• Generate new business through cold calling, handling walk-in enquiries, and responding to telephone leads with persuasive product demonstrations.
• Prepare and submit accurate responses to requests for proposals (RFPs) within set deadlines, aligning proposals with client requirements.
• Guide prospects through the entire sales cycle, from initial contact to closing, by addressing concerns and reinforcing value at each stage.
• Resolve customer complaints and negotiate terms to maintain positive relationships while protecting company interests.
• Support debt collection processes by coordinating payment follow-ups and resolving billing discrepancies.
• Maintain an up-to-date client database and provide regular sales and marketing reports to management.

Requirements & Qualifications

• Minimum of 2 years of experience in sales and marketing, with a proven track record of meeting or exceeding targets.
• A bachelor’s degree from a recognised university, complemented by a relevant professional qualification.
• Strong interpersonal and communication skills, with the ability to build rapport and influence decision-makers.
• Excellent sales and negotiation abilities, comfortable handling objections and closing deals.
• Proactive, results-driven mindset with a hands-on approach to problem-solving and opportunity identification.
• Professional demeanour and service orientation, prioritising client satisfaction.
• Proficient in Microsoft Office (Word, Excel) and comfortable using CRM or database tools.
• Team player who takes ownership of performance and contributes to collective business goals; enthusiastic and passionate about driving growth.