Direct Sales Agent

Role Overview

This is a front-line retail sales role based in a busy telecom shop in Eldoret, where you are the person customers actually meet. You spend your day on the shop floor and at the counter, converting walk-in traffic into airtime, new connections, and device sales while keeping the cash and stock behind those sales fully accounted for. You report to the Shop Team Leader, and the shop's revenue, stock accuracy, and reputation with walk-in customers rest largely on how well you sell and how carefully you reconcile what you sell.

Key Responsibilities

• Hit individual monthly targets across airtime, new subscriber acquisitions, and device sales, tracking your own progress as the month runs rather than waiting for a report.
• Actively approach walk-in and browsing customers, ask questions to understand their actual needs, and recommend the product, plan, or bundle that fits.
• Grow the value of each sale through deliberate upselling and cross-selling — add-on services, data bundles, upgrades, and accessories that genuinely complement a purchase.
• Maintain an accurate running count of shop inventory and consignment stock, matching what is physically on the shelf against system records and flagging discrepancies the same day.
• Own the daily cash float, issue receipts correctly, and reconcile takings at close of business so the day's sales are fully accounted for.
• Set up and configure devices for customers, including data settings and basic troubleshooting, so buyers leave able to use what they have paid for.
• Gather customer feedback and recurring complaints, and pass them to the Shop Team Leader as input for improving the shop's service experience.
• Keep your product knowledge current through pricing and promotion changes, and help keep the display area presentable, correctly priced, and well stocked.

Requirements & Qualifications

• A diploma or bachelor's degree in business, marketing, or a related field.
• At least one year of hands-on sales experience; retail, telecommunications, or consumer electronics settings translate fastest into this role.
• Practical selling skills, including product presentation, upselling, and cross-selling techniques.
• Working product knowledge of telecom services and devices, with the ability to explain technical features in plain, everyday language.
• A solution-oriented mindset when customers bring problems to the counter, and demonstrable customer relationship management ability.
• Strong customer focus, with the confidence to influence and negotiate with buyers.
• Networking ability and comfort building partnerships with colleagues, other shops, and repeat customers.
• Analytical thinking and close attention to detail, particularly for cash handling and inventory reconciliation.
• Results orientation, commercial awareness, and a genuine willingness to keep developing your own skills and those of the people around you.