Regional Sales Manager

Job Vacancy: Regional Sales Manager

Industry: Sales & Distribution (Food Industry)

Nature of Job: Full-time

Salary Expectation: Kshs. 100,000 – 140,000

Location: Regional (Kenya)

Role Summary

Our client, through Kanda HR Law, is recruiting a results-driven Regional Sales Manager to oversee and elevate sales operations within a designated region. This is a high-impact leadership role focused on driving sustainable revenue growth, optimizing inventory levels, and expanding the company's market footprint. You will be responsible for translating high-level corporate goals into actionable regional strategies while mentoring a high-performing sales team. The ideal candidate possesses a mix of strategic foresight, operational discipline, and a proven ability to maintain strong customer relationships in a fast-paced environment.

The Role

Strategic Direction & Market Expansion

• Design and execute regional sales strategies to hit ambitious revenue targets and identify untapped growth opportunities.

• Scout for new business avenues, negotiate high-value contracts, and establish long-term distribution channels.

• Analyze market trends and competitor movements to position products effectively within the regional landscape.

• Establish strategic partnerships that enhance the company’s brand visibility and market share.

Team Leadership & Talent Development

• Manage, train, and inspire a team of sales representatives to consistently meet and exceed their individual and collective targets.

• Foster a high-performance culture rooted in accountability, motivation, and continuous professional improvement.

• Conduct regular performance reviews and provide hands-on coaching to address skill gaps within the sales force.

• Oversee a team of up to 8 staff members, ensuring alignment with the company’s core values and service standards.

Operational Oversight & Financial Management

• Monitor key sales metrics and provide data-driven reports on regional performance and budget utilization.

• Collaborate closely with production units to manage inventory levels, ensuring optimal stock availability and profitability.

• Oversee the regional sales budget, tracking expenditures and identifying cost-saving opportunities.

• Utilize modern business and sales technology tools to streamline reporting and customer relationship management.

Customer Excellence & Brand Representation

• Build and sustain robust relationships with key accounts, ensuring a premium level of service and satisfaction.

• Act as the primary brand ambassador in the region, delivering persuasive presentations to stakeholders and clients.

• Resolve complex customer issues promptly to maintain the company’s reputation for excellence.

Qualifications & Background

Professional Profile

• Education: Bachelor’s degree or Diploma in Business Administration, Marketing, or a related field.

• Experience: Proven track record in sales management with a history of driving consistent revenue growth.

• Management History: Minimum of 3 years’ experience managing a team of at least 8 staff members.

• Sector Knowledge: Prior experience in the Food Industry (specifically bakery products) is a significant added advantage.

Essential Criteria

• Technical Savvy: Strong proficiency in modern sales tools and business technology.

• Communication: Exceptional presentation and verbal communication skills.

• Soft Skills: Superior relationship management abilities and a customer-centric mindset.

• Analytical Ability: Competence in monitoring performance metrics and managing complex budgets.

If you are a target-driven leader ready to take on regional sales expansion, please send your CV quoting the subject "Application-Regional Sales Manager" to [email protected] by 15th April 2026