Marketing Manager – Performance & Analytics

Role Overview

You will take full ownership of paid acquisition across Meta and Google, steering strategy from campaign setup through to budget allocation and reporting. Your days will revolve around testing new angles, scaling winning creative, and tightening the funnel so that customer acquisition costs keep falling while revenue per ad dollar climbs. Beyond running campaigns, you will guide a small team of marketers and help shape the wider growth roadmap with a focus on emerging channels like TikTok and influencer partnerships.

Key Responsibilities

• Plan, launch, and continuously optimise Meta and Google Ads campaigns across multiple objectives and audiences.
• Manage monthly marketing budgets, reallocating spend between channels and experiments based on performance data.
• Own ROAS and CAC targets, running regular deep-dives to identify inefficiencies and scaling opportunities.
• Develop and execute structured testing plans for ad creatives, audience segments, offers, and bidding strategies.
• Explore and pilot new acquisition channels, including TikTok Ads and influencer-led campaigns, to diversify growth beyond the core paid platforms.
• Lead, mentor, and review the work of a small performance marketing team, ensuring clear priorities and quality output.
• Build dashboards and reports that translate complex data into actionable insights for stakeholders across the business.
• Collaborate with designers and copywriters to brief and iterate on ad concepts that resonate with target markets.

Requirements & Qualifications

• 5+ years of hands-on performance marketing experience, with a substantial portion spent managing paid social and paid search campaigns.
• Deep working knowledge of Meta Ads Manager and Google Ads, including advanced targeting, bidding, and measurement features.
• Proven experience owning marketing budgets and making confident spend decisions based on CAC, LTV, and ROAS trade-offs.
• Strong analytical skills, with the ability to pull meaningful insights from platforms, spreadsheets, and analytics tools.
• Track record of delivering measurable improvements in ROAS or reductions in CAC, supported by campaign examples or case studies.
• Experience running conversion tracking, attribution models, and A/B tests in a performance marketing environment.
• Comfortable leading or mentoring junior team members while still being deeply involved in day-to-day execution.
• Bonus: background in e-commerce or DTC brands, TikTok Ads, influencer marketing, or launching campaigns in emerging markets.