Marketing Manager

Role Overview

As Marketing Manager, you will shape and deliver marketing activity for a real estate business in Abu Dhabi, from promoting individual properties and off-plan projects to strengthening the company’s brand. Your campaigns will be measured by their ability to attract relevant prospective buyers and provide the sales team with useful leads.

Key Responsibilities

• Build and execute marketing plans that support the company’s real estate objectives.
• Run and refine digital campaigns across relevant platforms, using results to improve reach and lead quality.
• Plan property and off-plan project promotions that connect listings with prospective buyers.
• Oversee social media activity, marketing content and consistent brand presentation.
• Work with the sales team to coordinate campaigns, lead follow-up priorities and business targets.
• Track campaign outcomes and prepare reports that show performance and areas for improvement.
• Review developments in Abu Dhabi and the wider UAE market to identify timely marketing opportunities.

Requirements & Qualifications

• Demonstrated experience in real estate marketing in the UAE.
• Previous work as a Marketing Manager or in a comparable senior marketing position.
• Practical knowledge of digital marketing channels, social media and campaign management.
• Experience promoting property and generating leads for real estate sales.
• Good understanding of Abu Dhabi and UAE property market trends, branding and property campaigns.
• Strong communication, analytical and organisational skills.
• No specific educational qualification is stated.