Marketing Manager

Role Overview

This position leads the marketing function for a manufacturing organisation, translating business growth goals into campaigns that generate qualified leads and strengthen brand presence across digital and traditional channels. Day to day, the manager plans and refines multi-channel initiatives, oversees external creative partners, and works closely with sales to improve pipeline conversion and reduce acquisition costs. The role matters because it directly connects marketing activity to commercial outcomes, ensuring every shilling spent contributes to market share gains and revenue growth.

Key Responsibilities

• Develop and execute multi-channel marketing plans that align with the employer's growth targets and commercial priorities.
• Design, launch, and assess integrated campaigns across digital, print, and offline media, using performance data to adjust tactics.
• Drive digital lead generation through social media, search engine optimisation, paid search, and email marketing, targeting both business and consumer audiences.
• Monitor and report on campaign reach, conversion rates, and customer acquisition metrics to inform future marketing investments.
• Protect and evolve the brand identity across packaging, corporate materials, media releases, and public-facing communications.
• Oversee production of sales enablement tools, product brochures, promotional media, and digital assets, whether created in-house or by agencies.
• Partner with sales leadership to streamline lead handover, improve pipeline velocity, and lower the cost of acquiring new customers.
• Prepare, allocate, and track annual marketing budgets; negotiate contracts with creative agencies and media vendors while auditing deliverable quality.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a similar discipline.
• At least five years of progressive marketing experience, ideally gained in manufacturing, building materials, FMCG, construction, or commercial sales settings.
• Hands-on proficiency with digital marketing platforms, SEO, performance advertising, social media management, and web analytics tools.
• Demonstrated ability to manage external agencies, media buyers, and production vendors, including contract negotiation and budget oversight.
• Strong commercial acumen, including familiarity with sales funnel mechanics, customer lifetime value, and revenue-focused marketing.
• Proven project management and strategic planning capabilities.
• Strong leadership and communication