Marketing Lead at Gap Recruitment Services Limited

Key Responsibilities

1. Branding & Creative Management

• Manage and maintain branding assets for all group companies
• Ensure brand consistency across digital and print platforms
• Develop and oversee brand positioning and messaging
• Create marketing artworks and visual content aligned with brand guidelines
• Maintain and update brand guidelines where necessary

2. Digital Platforms & Website Management

• Lead the development and continuous improvement of company websites
• Ensure websites are up to date, user-friendly, and aligned with marketing objectives
• Optimize digital platforms for performance, engagement, and conversions
• Oversee SEO implementation and digital visibility initiatives

3. Social Media & Content Management

• Manage all social media channels across group companies
• Develop and execute monthly content calendars
• Create, schedule, and publish engaging content across platforms
• Monitor engagement, respond to interactions, and grow online communities
• Track social media growth and performance metrics

4. Marketing Strategy & Campaign Execution

• Develop and implement comprehensive marketing strategies aligned with business goals
• Plan and execute digital marketing campaigns
• Collaborate with internal teams to support product launches, promotions, and corporate communications
• Ensure campaigns are delivered on time and within budget

5. Analytics & Performance Reporting

• Track, analyze, and report on marketing performance using relevant analytics tools
• Provide data-driven insights and actionable recommendations
• Monitor ROI on campaigns and optimize strategies accordingly

Required Experience & Qualifications

• Minimum of 2–3 years experience in marketing (digital and traditional)
• Prior experience working in a marketing agency and/or managing company digital media platforms
• Proven experience managing multiple brands or projects simultaneously
• Bachelors degree in Marketing, Communications, Business, or related field is preferred

Technical Skills

• Strong understanding of digital marketing, branding, and content strategy
• Experience managing websites and social media platforms
• Ability to design creative and visually compelling marketing materials
• Proficiency in analytics and reporting tools
• Strong organizational and administrative capabilities

Core Competencies

• Creative thinker with strong attention to detail
• Data-driven and results-oriented
• Excellent communication and project management skills
• Ability to work independently with minimal supervision
• Strong multitasking and prioritization skills
• Adaptable and comfortable in a fast-paced environment