Field Merchandising Representative (FMR)

Position Summary

• Reporting to the Team Leader – Merchandising, the Field Merchandising Representative (FMR) will be responsible for executing merchandising activities, maintaining shelf visibility, ensuring stock availability, supporting returns governance, and gathering market intelligence within assigned outlets. The role serves as the frontline operational representative of the company within the trade environment.

Key Duties & Responsibilities

Merchandising & Shelf Execution

• Ensure proper merchandising and display of products across assigned outlets.
• Maintain agreed shelf visibility and execution standards.
• Arrange products according to approved planograms and merchandising guidelines.
• Ensure products are clean, properly faced, visible, and correctly positioned.
• Ensure POS and promotional materials are properly displayed and maintained.
• Monitor competitor visibility, pricing, and shelf movements.

Stock Management & Rotation

• Monitor stock levels and escalate low stock situations promptly.
• Ensure strict FIFO (First-In-First-Out) stock rotation compliance.
• Identify short expiry stock and escalate immediately.
• Remove damaged or expired stock from shelves according to company procedures.
• Support outlet stock holding management based on movement trends.

Returns Management & Governance

• Verify and document all outlet returns accurately.
• Ensure Goods Return Notes (GRNs) are completed correctly with supporting details.
• Validate all returns physically before collection.
• Escalate suspicious or unexplained returns immediately.
• Support reconciliation and accountability processes for returns management.

Outlet Relationship Management

• Maintain professional relationships with outlet managers and receiving teams.
• Address basic outlet concerns and escalate unresolved matters.
• Support smooth coordination during deliveries and merchandising activities.

Reporting & Compliance

• Capture all field activities using approved merchandising systems and reporting tools.
• Submit timely merchandising, stock, attendance, and market intelligence reports.
• Support field audits, verification exercises, and operational investigations where required.
• Ensure compliance with company operational policies, hygiene, and product handling standards.

Qualifications & Experience

• Minimum KCSE Certificate.
• Certificate or Diploma in Sales, Marketing, Business Administration, or related field is an added advantage.
• Minimum 1–2 years’ experience in merchandising, FMCG sales support, retail operations, or field execution.
• Experience working with supermarkets, key accounts, or modern trade outlets is preferred.
• Experience using mobile merchandising or field reporting systems is an added advantage.

Key Skills & Competencies

• Strong merchandising and shelf execution capability.
• Knowledge of stock rotation and returns handling procedures.
• Good communication and relationship management skills.
• Strong attention to detail and accountability.
• Ability to work under pressure within fast-paced FMCG environments.
• Strong reporting, route adherence, and time management skills.
• High integrity and professionalism in field operations.