Direct Sales Executives

Role Overview

This field-based sales role drives revenue growth by acquiring new subscribers and helping retain existing ones, with a strong emphasis on face-to-face customer engagement. Day to day, the Direct Sales Executive meets prospects and customers in the market, guides them through sign-up and verification, resolves service concerns at the first point of contact, and keeps sales activity aligned with targets and service-level commitments. The position matters because it puts the brand directly in front of local communities, turning market intelligence and well-run activation events into measurable subscriber growth and stronger customer relationships.

Key Responsibilities

• Generate new subscriber acquisitions through proactive outdoor selling, referrals, and community engagement, while contributing to customer retention efforts.
• Guide customers through every onboarding step, including KYC checks, product education, device handover, and service expectations, so compliance and customer understanding are clear from the start.
• Partner with line management to develop, launch, and monitor sales initiatives, then track acquisition and onboarding activities against agreed SLAs.
• Provide first-level troubleshooting for customer complaints and technical issues, resolving what can be handled in the field and escalating unresolved customer or network problems through the correct channels.
• Recover devices from customers who fall outside compliance terms, following company procedures and keeping accurate records.
• Collate daily target results and monthly market trend analyses, and prepare dashboards or ad-hoc reports for weekly performance reviews.
• Monitor competitor offers and field activity, gather customer insights, and recommend products, packages, or service adjustments that fit local demand.
• Plan and run on-ground market activation events such as roadshows, estate activations, and mall campaigns to generate leads and increase brand visibility.

Requirements & Qualifications

• Diploma or degree in Business Administration or a related discipline, or an equivalent combination of education and experience.
• At least one year in outdoor sales; telecom or fixed wireless experience is a strong advantage.
• Commercial awareness covering competitor activity, devices, service packages, and commission structures.
• Comfort with technology and a working understanding of 5G and fixed wireless services.
• Resilience and consistency when working toward stretch targets, with a strong entrepreneurial mindset.
• Performance-driven approach with solid planning and organisational skills.
• Brings personal motivation, enthusiasm, and energy to a field-based role, with the ability to work independently.