Direct Sales Agent

Role Overview

This is a front-line retail sales position inside a telecommunications operator's shop, reporting directly to the Shop Team Leader. The person in this seat spends their day on the floor with customers — converting walk-ins into airtime, subscription and device sales while keeping stock, cash and paperwork honest. The role matters because it carries the shop's revenue target and its reputation at the same time: every transaction has to satisfy the customer and survive a finance audit.

Key Responsibilities

• Drive individual sales against monthly targets across three revenue lines: airtime, new subscriber acquisitions, and device sales, working walk-in traffic, repeat customers and referrals.
• Maintain an accurate picture of shop stock — including consignment units held on behalf of the business — by reconciling physical counts against recorded inventory movements every day and escalating shortages or variances immediately.
• Take ownership of the daily cash float: open with the correct amount, capture each sale correctly as it happens, and balance the drawer against reported sales before close.
• Apply the retail finance controls, policies and point-of-sale processes consistently, so that every transaction is compliant and traceable.
• Put customer experience improvement initiatives into practice at the counter, and share floor-level feedback with the Team Leader so the approach keeps sharpening.
• Give hands-on technical help to buyers, particularly setting up and configuring data devices so customers leave able to use what they purchased.
• Grow the value of each visit through upselling, cross-selling and accessory attachment rather than single-item selling.
• Stay current on the product catalogue, plans and promotions so recommendations are accurate, credible and matched to what the customer actually needs.

Requirements & Qualifications

• Diploma or bachelor's degree in business, marketing, or a closely related field.
• At least one year of hands-on sales experience, ideally in a retail or similarly customer-facing environment.
• Practical marketing and selling skills, with enough product knowledge to explain features, plans and device options confidently.
• Proven ability to up-sell and cross-sell, and a solution-oriented instinct for fitting the right product to the right customer.
• Working grasp of customer relationship management — recording interactions, following up on leads, and turning first-time buyers into repeat ones.
• Core competencies: customer focus, networking and partnership building, influencing and negotiating, and analytical thinking.
• Leadership competencies: strategic orientation, business acumen, results orientation, and a commitment to developing self and others.
• Comfort handling cash floats, stock records and daily reconciliation with a high standard of accuracy and accountability.