Digital Marketing & Graphic Design Assistant

Role Overview

This role sits at the intersection of creative design and digital marketing, where you will be responsible for producing visuals and managing content that shapes how the company appears across social media, email, and the web. Day to day, you will move between designing assets, scheduling posts, responding to audience interactions, and measuring what works—ensuring every piece of content supports broader brand and lead-generation goals.

Key Responsibilities

• Design and schedule original content for social channels, email campaigns, websites, and other digital touchpoints, always aligning with brand guidelines.
• Create graphics for social posts, posters, flyers, brochures, banners, presentations, ads, and additional marketing collateral as needed.
• Take creative projects from initial concept through final production, ensuring visual consistency with the company’s identity across all deliverables.
• Edit and retouch photos, images, videos, and other multimedia assets for use in both digital and print marketing efforts.
• Manage social media accounts by monitoring engagement, replying to comments and messages, and supporting audience growth and visibility.
• Support SEO and SEM activities such as keyword research, on-page optimisation, and paid campaign execution to boost traffic and conversions.
• Research market trends, audience behaviour, and competitor activity to inform content direction and campaign strategy.
• Track and analyse performance using analytics tools, then summarise findings into regular reports for the marketing team.
• Collaborate with marketing and sales teams on campaigns, promotional events, activations, and sales support materials.
• Maintain an organised library of digital assets, marketing materials, databases, and inventory records.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of hands-on experience in digital marketing, social media management, or a comparable creative marketing role.
• Strong proficiency in Adobe Photoshop, Illustrator, Canva, or equivalent design tools.
• Working knowledge of social media platforms, email marketing, SEO/SEM, and general digital campaign mechanics.
• Familiarity with marketing analytics tools and the ability to interpret data to guide content decisions.
• Excellent written and verbal communication skills, with a sharp eye for detail and brand consistency.
• Proven ability to work independently and collaboratively, manage multiple projects simultaneously, and meet tight deadlines.
• A portfolio of creative work is strongly preferred and will be evaluated as part of the application process.