Digital & E-commerce Assistant Manager

Job Description

Reporting to the Cluster Director of Sales & Marketing, the Digital & E-commerce Assistant Manager supports the execution of digital marketing and e-commerce initiatives to drive direct revenue, enhance brand presence, and optimize the hotel's digital channels in line with brand standards and commercial objectives.

Key Responsibilities

Digital Strategy & Campaign Management

• Assist in developing and executing the annual digital marketing strategy aligned with hotel business objectives.
• Plan, coordinate, and monitor digital campaigns across paid search, display advertising, email marketing, social media, and remarketing platforms.
• Work closely with the Marketing & Communications team to ensure brand consistency across all digital channels.
• Support content creation, photography, video, and promotional campaigns to drive engagement and revenue.

Website & Booking Engine Management

• Manage and maintain the hotel's website and booking engine, ensuring content accuracy, brand compliance, functionality, and timely updates of promotional offers, landing pages, and seasonal campaigns.
• Monitor website performance and user experience, recommending and implementing improvements to increase traffic, engagement, conversion rates, and direct bookings.
• Monitor online travel agency content accuracy, rate parity, and promotional opportunities.
• Collaborate with Revenue Management to optimize online merchandising and conversion strategies.
• Ensure all digital channels reflect current hotel offerings, pricing, and brand standards.

Performance Analysis & Optimization

• Recommend improvements to increase traffic, engagement, and conversion rates.
• Monitor digital performance metrics including website traffic, conversion rates, booking pace, campaign ROI, and online revenue.
• Produce regular reports and dashboards with insights and recommendations.
• Analyze guest behavior and market trends to identify opportunities for growth.

Social Media & Reputation Management

• Support social media planning and campaign execution in collaboration with the Marketing team.
• Monitor online guest reviews and reputation platforms.
• Assist in implementing initiatives to improve guest engagement and online reputation scores.

Cross-Functional Collaboration

• Work closely with Revenue Management, Sales, Reservations, Operations, and Corporate Marketing teams.
• Liaise with external agencies, media partners, and technology vendors where required.
• Support hotel promotional events and marketing activations.

Digital Analytics & SEO

• Manage Google Analytics 4 (GA4) and other reporting platforms to monitor website and campaign performance.
• Support ongoing SEO initiatives including keyword optimization, SEO recommendations, and content optimization to improve organic visibility.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Hospitality Management, Business, or a related field.
• Minimum 3 years’ experience in digital marketing, e-commerce, or hospitality marketing.
• Experience in the hospitality industry is highly desirable.
• Hands-on experience with Google Analytics, Google Ads, Meta Business Suite, SEO, and email marketing platforms.
• Strong analytical and commercial mindset.
• Excellent communication and interpersonal skills.
• Highly organized with strong attention to detail.
• Creative thinking and problem-solving ability.
• Ability to manage multiple priorities in a fast-paced luxury hospitality environment.

Additional Information

• Advanced Microsoft Office skills, particularly Excel and PowerPoint.
• Knowledge of AI-powered tools and emerging design technologies.
• Ability to create engaging short-form video content for social media platforms. Familiarity with basic animation or motion graphic tools is an advantage.
• Knowledge of hotel booking engines, CRS, CMS platforms, and OTA management is an advantage.
• Strong collaboration and stakeholder management skills across departments.
• Ability to work effectively in a fast-paced luxury hospitality environment.