Content Creator

Role Overview

You will be the creative force behind the brand's digital voice, crafting original visual, video, and written content that captivates audiences across multiple platforms. Day to day, you'll move from shooting on-site events to editing short-form reels in the studio, all while ensuring every piece of content aligns with marketing goals and brand guidelines. Your work directly drives engagement, audience growth, and campaign success, making you a vital link between the company's products and the people who use them.

Key Responsibilities

• Develop and produce a steady stream of photos, videos, graphics, and copy for social media channels, the company website, blogs, and email campaigns.
• Capture high-quality footage and stills at company events, product launches, customer site visits, and brand activations, then edit them for digital use.
• Build and maintain a content calendar in collaboration with the marketing team to ensure a consistent publishing rhythm across Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.
• Spin company products, services, and real customer experiences into compelling stories by interviewing customers, employees, and partners to produce testimonials, case studies, and success stories.
• Create campaign-specific assets—including reels, long-form videos, infographics, blog posts, and email content—to support broader marketing initiatives and influencer partnerships.
• Monitor content performance using analytics tools, then recommend adjustments to improve reach, engagement, and conversions based on audience behaviour and platform algorithm changes.
• Publish and schedule content across platforms, actively engage with online communities through comments and messages to strengthen brand presence, and stay on top of emerging content formats and trends.
• Deliver monthly content output targets (videos, graphics, blogs, photography) while maintaining quality and consistency with brand messaging, and contribute to lead generation through high-performing content.

Requirements & Qualifications

• Diploma or higher in Marketing, Communications, Journalism, Media Studies, Graphic Design, Photography, Videography, or a closely related field.
• Proven experience in content creation, digital marketing, social media management, or a similar role (portfolio or work samples required).
• Strong copywriting and storytelling ability, with demonstrated skill in photography, videography, and visual content creation.
• Hands-on proficiency with video editing, graphic design, and content creation tools—Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Canva, CapCut, or equivalent software.
• Solid understanding of social media platforms, content strategies, platform algorithms, SEO fundamentals, and digital marketing best practices.
• Excellent written and verbal communication skills with meticulous attention to detail.
• Ability to interpret content performance metrics and use data insights to optimise future content.
• Self-motivated, highly organised, and capable of managing multiple projects and deadlines simultaneously.
• Collaborative mindset with experience working cross-functionally to contribute creative ideas that support business objectives.