Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Estimated: KES 30,000 - KES 300,000 / month
Other Pay:
Benefits
Your Tasks
Brand & Category Strategy
- Develop CEWA brand and category strategies using consumer, market and competitive insights.
- Optimize portfolio and assortment through ABC analysis, range architecture, NPD evaluation and delisting recommendations.
- Identify category growth opportunities and lead key strategic initiatives across CEWA.
- Translate global and regional strategies into relevant local market plans.
Consumer & Market Insights
- Build a strong understanding of CEWA consumers, category trends and competitive dynamics.
- Leverage market data and research such as Kantar, Nielsen, Euromonitor and off-take data to identify growth opportunities and performance gaps.
Innovation & NPD
- Develop business cases and go-to-market plans for NPDs, renovations and relaunches.
- Coordinate with Global Supply Chain, Regulatory, Production and Commercial teams to ensure successful and compliant launches.
- Track launch performance and drive corrective actions where required.
Annual Marketing & Brand Performance
- Support the annual Category Marketing Plan and deliver agreed Net Sales, Profit and Market Share targets.
- Develop and monitor pricing strategies based on CEWA market dynamics and international price mapping.
- Monitor brand/category performance and recommend actions to address gaps and capture opportunities.
- Provide regular commercial updates to the SSA Leadership Team.
Marketing Communications
- Provide local consumer and market insights to support communication development.
- Lead and adapt 360-degree campaigns, digital and Always-On content for CEWA markets.
- Ensure communication is consumer relevant and aligned with global/regional brand strategy.
Project & Stakeholder Management
- Lead launch and relaunch projects, ensuring OTIF delivery across relevant markets.
- Manage cross-functional collaboration with Marketing, Sales, Supply Chain, Regulatory, Finance, Production, Regional and Global teams.
- Ensure claims, communication and marketing activities meet legal, regulatory and compliance requirements.
Your Profile
Education-
- University degree (Honours); Master’s degree an added advantage
Experience
- Min 6 years brand management experience in FMCG industry in Marketing, S&CM experience would be an added advantage
- Cross category working experience
- Hands on experience in digital marketing
Skills & Abilities
- Marketing skills including ATL and BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
- Excellent communication skills to manage diverse relationships both locally and internationally.
- Ability to identify patterns in data and develop action plans in response.
- Strong Project management skills
- Good team player and willing to collaborate & support others
- Ability to help develop Assistant Brand Managers.
- Strong presentation and communication skills, good influencing skills.
- Strong bias for action.
- Able to lead internally and externally.
- Strong stakeholder management skills.
- Good analytical and financial skills
- High Business acumen, P&L management, and budget management
- Strong Ownership mentality
- Attention to detail
- Takes responsibility and self-motivated
- Good understanding on strategic category development levers
- Results driven
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