Business Development Executive

Job Title: Business Development Executive
Industry: Media / IT & Communications
Employment Type: Full‑time
Location: Kenya
Gross Salary: Ksh 100,000 – 120,000 plus incentives

Role Overview

Our client is an integrated Tech, Marketing and Communications (ITMC) agency that helps brands grow through digital strategy, technology, creativity, and performance marketing. The agency offers services such as web design and hosting, digital marketing, social media management, influencer campaigns, media buying, and brand strategy for businesses across Africa.

The Business Development Executive (BDE) will be responsible for identifying new business opportunities, building relationships with potential clients, and driving revenue growth. The role requires a proactive, target‑oriented professional who understands digital marketing, technology solutions, and brand strategy.

Key Responsibilities

Lead Generation & Prospecting

• Identify and pursue new business opportunities across SMEs, corporates, and organizations.

• Build and maintain a strong pipeline of qualified leads.

• Conduct outreach through networking, email campaigns, events, and partnerships.

Client Acquisition

• Pitch the company’s digital and technology services to prospective clients.

• Conduct client meetings, presentations, and product demonstrations.

• Understand client needs and propose customized solutions.

Sales & Revenue Growth

• Achieve monthly and quarterly sales targets.

• Prepare proposals, quotations, and contracts.

• Negotiate pricing and close deals.

Relationship Management

• Build long‑term relationships with new and existing clients.

• Act as the main point of contact for business clients.

• Ensure high client satisfaction and retention.

Market Research & Strategy

• Monitor market trends, competitors, and industry opportunities.

• Identify potential sectors for growth.

• Contribute insights to business development strategies.

Collaboration

• Work closely with internal teams (marketing, design, development) to deliver client solutions.

• Support campaign launches and client onboarding.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Communications, or a related field.

• Minimum 4 years’ experience in business development, sales, or account management.

• Experience selling digital marketing, advertising, technology, agency services, or consultancy services is desirable.

• Strong presentation, negotiation, and communication skills.

• Proven ability to meet and exceed sales targets.

• B2B sales experience.

• Understanding of digital marketing services (SEO, PPC, social media marketing, web development) is an added advantage.

• Experience with CRM tools (e.g., HubSpot, Salesforce).

• Strong networking and relationship‑building abilities.

• Ability to work independently and as part of a team.

• Strategic thinking and problem‑solving skills.

Perks & Benefits

• Gross salary of Ksh 100,000 – 120,000 per month plus performance‑based incentives.

• Health insurance and other standard company benefits.

• Opportunity to work in a fast‑growing digital agency with exposure to multiple brands and markets.

• Training and career development in digital marketing and business development.

• Dynamic, collaborative work environment with creative and tech professionals.

Apply by: 30th March 2026