Role Overview
You will be the driving force behind a growing external sales channel, responsible for building and nurturing a network of independent agents and agencies. Day to day, you will recruit, onboard, and support these partners, ensuring they are equipped and motivated to sell properties on behalf of the company. This role directly impacts revenue growth by widening the sales funnel and creating lasting relationships that bring consistent business.
Key Responsibilities
- Build and maintain a structured database of external agents and agencies, tracking their performance, contact details, and specialisations.
- Design and implement a clear onboarding process that teaches new partners about our portfolio, pricing, and sales expectations.
- Identify and establish strong relationships with high-performing agencies and independent property consultants who align with our brand standard.
- Proactively expand the external sales network by researching new markets, attending industry events, and leveraging referrals.
- Develop and execute targeted sales strategies that encourage external agents to prioritise our listings over competitors.
- Coordinate with internal teams to provide agents with up-to-date marketing materials, property information, and sales support.
- Monitor agent performance and implement improvement plans for underperforming partners while rewarding top contributors.
Requirements & Qualifications
- At least 3 years of experience in real estate sales, business development, or channel partner management.
- Proven track record of managing external sales agents or building a referral network in a property-related environment.
- Excellent communication and negotiation skills, with the ability to influence and motivate independent salespeople without direct authority.
- Strong organisational skills for maintaining databases, tracking interactions, and running onboarding programmes.
- Ability to analyse sales data and use insights to shape recruitment and engagement strategies.
- Willingness to travel locally for meetings with agents, agencies, and property viewings.
- Bachelor's degree in business, marketing, or a related field is preferred, though equivalent practical experience will be considered.
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