Customer Development Lead (Modern Trade) - Beverages-Nakuru (1)
Posted:
Company Details
Name:CDL Human Resource
Industry:
Consulting
Website:
http://cdl.co.ke/
Description:
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nakuru, Kenya
Closing Date:
Undisclosed
Salary:
KES Unspecified / month
Other Pay:
Benefits
Job Category:
Customer Service
Job Description
Customer Development Lead
Our client is seeking a Customer Development Lead to manage supermarkets and minimarts under distributors and regional second lines. The role focuses on delivering Joint Business Plan (JBP) objectives and quarterly targets, while driving visibility, shelf share, availability, and promotions. You will also negotiate listings and displays, manage merchandising teams and service providers, and track market and competitor performance.
Key Responsibilities
- Manage supermarkets and minimarts under distributors and regional second lines.
- Deliver agreed JBP objectives and quarterly targets.
- Drive visibility, share of shelf, product availability, and promotional execution.
- Negotiate additional display opportunities and new product listings.
- Manage merchandising teams and third-party service providers.
- Monitor market performance and competitor activities.
Requirements
Mandatory Requirements (Candidates must meet ALL criteria below)
- 7–10 years of total FMCG experience.
- Minimum 5 years' experience within the Beverage category.
- Strong Modern Trade experience managing supermarkets and key accounts.
- Proven experience managing Joint Business Plans (JBPs).
- Hands-on experience with planogram implementation and shelf-space negotiations.
- Experience executing consumer promotions, product launches, and visibility initiatives.
- Experience managing merchandisers and third-party vendors.
- Strong distributor and stakeholder management capabilities.
- Ability to independently drive new listings and account development.
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Contact Information
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