Job Overview

This is a hands-on, out-in-the-field marketing role built for someone who thrives at the intersection of content, culture, and nightlife. As a Digital Marketing Executive specializing in social media and Brand Promotions within the alcoholic beverages industry, you will own the brand's digital presence from the ground up — shooting content at bar nights, running influencer partnerships, activating at wine tastings and whisky masterclasses, and turning every event into compelling social media storytelling. If you are plugged into Nairobi's food, drink, and lifestyle scene and know how to make a brand move online, this role was designed for you.

Key Responsibilities

Content Creation & Social Media Management

• Capture real-time content including photos, videos, Reels, TikToks, and live streams at events, tastings, and brand-sponsored bar nights
• Produce in-house content featuring staff picks, product highlights, and behind-the-scenes brand moments
• Maintain a consistent posting schedule with content that taps into current social media trends and platform algorithms

Influencer & Creator Management

• Identify, approach, and collaborate with local UGC creators and micro-influencers aligned with the brand's positioning
• Build and sustain relationships with food bloggers, wine bloggers, and lifestyle creators relevant to the alcoholic beverages space
• Manage end-to-end execution of influencer collaborations from briefing through to content delivery and performance review

Events & Brand Activations

• Plan and execute wine tastings, whisky masterclasses, and product launch events that drive brand awareness and consumer engagement
• Manage brand activations across bars, hotels, restaurants, retail outlets, and lifestyle events
• Scout and secure opportunities to sponsor or participate in local food and beverage festivals and industry events

Staff Engagement & Brand Advocacy

• Train and energize staff to confidently represent and communicate the brand during events and activations
• Guide and encourage staff to amplify brand messaging through their personal social media platforms where appropriate

Market Awareness & Brand Strategy

• Maintain a sharp pulse on social media trends, consumer behavior shifts, and competitive activity within the food and beverage sector
• Translate real-world market observations into actionable insights and strategic recommendations that sharpen brand presence and audience engagement

Requirements & Qualifications

• Diploma or Degree in Marketing, Communications, or a related field
• Prior experience in alcoholic beverages, FMCG, or food and beverage marketing is strongly preferred
• An existing network within Nairobi's creator community, influencer space, bloggers, and hospitality venues is a major advantage
• Practical, proven experience in mobile content creation including photography and short-form video production
• Track record in event management and on-ground brand activations
• Natural relationship-builder with strong communication and people skills across diverse audiences
• Flexible availability to work evenings and weekends as required by the events calendar
• Self-starter mentality proactive, execution-focused, and comfortable owning deliverables independently

What's On Offer

• Kshs. 50,000 gross salary plus transport and airtime allowance
• Front-row access to Nairobi's most exciting food, drink, and lifestyle events
• A creative, fast-moving role with real ownership and visibility
• Direct exposure to brand strategy, influencer marketing, and premium beverage marketing in a growing market