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Cluster Marketing & Communications Manager

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Company Details
Industry: Hospitality
Description: The Fairmont Norfolk is a historic hotel in Nairobi, Kenya and is owned by the luxury hotel chain, Fairmont Hotels and Resorts. The hotel has 170 rooms, 4 restaurants, and consists of 5 main blocks, each ranging from 1 to 2 stories high. The hotel has a signature Tudor style of architecture that has been maintained since its original construction.
Job Description

The role also serves as a key brand ambassador, representing the properties through media engagement, strategic partnerships, and curated guest experiences, while ensuring full alignment with the global brand standards of Fairmont Hotels & Resorts and Accor.

Reporting to the Cluster General Manager, responsibilities and essential job functions include but are not limited to the following:

  • Develop and implement integrated marketing strategies to drive revenue across rooms, food & beverage, spa, retail and experiences for both properties.
  • Work closely with revenue management, sales and operations teams to align marketing initiatives with commercial targets.
  • Conceptualize and deliver promotional campaigns, seasonal offers and marketing initiatives designed to increase bookings and guest engagement.
  • Manage relationships with creative agencies, PR agencies, digital partners and external vendors to ensure effective campaign delivery.
  • Provide clear briefs, oversee deliverables and ensure partners adhere to brand standards and timelines.
  • Support the integration of sustainability and responsible tourism initiatives within marketing and brand storytelling.
  • Highlight environmental stewardship and community partnerships through communications and campaigns
  • Collaborate with cross-functional teams including sales, revenue, operations and finance to ensure marketing initiatives support business objectives.
  • Provide guidance and coordination across internal teams and external partners to ensure successful execution of marketing activities.
  • Oversee public relations initiatives including media relations, press coverage and brand partnerships
  • Conceptualize and execute brand activations, events and experiences that enhance guest engagement and brand visibility.
  • Oversee digital marketing channels including website, social media and digital campaigns.
  • Develop strategic partnerships with brands, tourism stakeholders and lifestyle partners to enhance brand visibility.

Qualifications

  • Minimum 5 - 8 years of experience in Digital/marketing/communications, preferably in a hotel or travel industry environment.
  • Excellent English written and verbal communication skills required.
  • Proficiency in Word, Excel, and Database management software.
  • The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills.
  • Must be able to work well under pressure and manage stakeholder expectations of from each property.
  • University education preferred.
  • Experience with/contacts within Global media marketplace are an asset.
  • Marketing and PR agency experience is an asset.
  • Understanding loyalty and customer relationship management.
  • Strong communication skills across variety of platforms and on all levels.
  • Market research capabilities for competitor reviews.
  • Dynamic and confident individual.
  • Good time management and prioritizing capabilities.
  • Team player with positive attitude Strong attention to detail and the production of high-quality work.
  • Should display personal drive to succeed and achieve.
  • Project management skills.
Salary: Not specified
Otherpay: Benefits
Education: Diploma
Employment Type: Full Time
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