Key Responsibilities

• Develop and execute a structured social media calendar aligned with brand and marketing objectives
• Identify trends early and translate them into relevant, brand-aligned content
• Script, film and edit short-form video content - Reels, TikToks, Shorts and digital ads
• Create engaging lifestyle photography and behind-the-scenes brand content
• Write sharp, engaging and on-brand captions and digital copy
• Manage community engagement - responding to comments and messages with professionalism and authenticity
• Track performance metrics and prepare weekly and monthly reports using Google Workspace
• Use AI tools for copy ideation, trend analysis and content efficiency
• Collaborate with Marketing, Sales and Innovation teams on product launches and campaigns

Qualifications and Experience

• 3+ years of experience in social media management or digital content creation, ideally within FMCG or lifestyle brands
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn and X algorithms
• Confident using mobile editing tools such as CapCut
• Experience with Google Workspace - Docs, Sheets, Slides and Drive
• Familiarity with AI tools for content creation and brainstorming
• Demonstrable portfolio of accounts managed or content created

Personal Attributes

• Authentic communicator with strong storytelling ability
• High energy and enthusiasm for building brands
• Relentless attention to detail in every post and caption
• Ownership mindset with accountability for digital performance
• Strong collaboration skills while maintaining individual responsibility
• Confident presenting ideas and performance insights internally