Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance;
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
• Own retention marketing strategies, and own the lifecycle campaigns;
• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics;
• Help shape the Binance brand in key African Markets;
• Report on the effectiveness of campaigns and provide data-driven recommendations.

Requirements:

• Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand. Crypto experience is a big plus;
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
• Must have a strong interest and knowledge in crypto/blockchain/technology;
• Fluency in English is a must;
• Must be able to work independently;
• A university degree relating to Marketing is a plus;
• Strong coordination skills and strategic mindset for marketing;
• Familiarity with online and offline marketing avenues such as social media, community management, and event management;
• Proven experience in growing and managing user base.