Key Responsibilities 

Market & Sales Strategy

• Conduct market analysis to determine effective sales strategies and pricing policies.
• Monitor competitor activity and recommend strategies to maintain competitive advantage.
• Support the creation of sales materials, including “Proven Solutions,” product templates, and proposals.

Customer Acquisition & Account Management

• Identify, prospect, and onboard new customers and B2B agents.
• Maintain and nurture client accounts through upselling, cross-selling, and regular engagement.
• Provide timely market feedback to management for product, pricing, and campaign improvements.

Product Sales & Promotions

• Sell Raino products, including white meat and cold chain solutions.
• Participate in marketing events, trade shows, and exhibitions to promote products.
• Innovate and recommend new products or promotional opportunities.

Operations & Collections

• Ensure timely installation of freezers for clients.
• Manage receivables and secure payments for all monthly sales.
• Report issues or delays in collections promptly.

Reporting

• Submit weekly market analysis, revenue, collection, and leads generation reports.
• Prepare RTM reports and other ad hoc reports as requested by management.

Key Performance Indicators (KPIs)

• Monthly Sales Target: As rolled out per quarter by the Commercial Lead.

Client Acquisition & Conversion:

• Generate at least 40 leads per month.
• Convert a minimum of 4 new customers per month.
• Recruit 40 B2B agents annually.

Account Engagement:

• Ensure all accounts are engaged regularly.
• Identify upselling and cross-selling opportunities.
• Keep clients informed of company products and activities.
• Churn Rate: Maintain churn at or below 18%.
• Freezer Installations: Complete at least 2 installations per month.
• Receivables & Collections: Secure payment for 100% of monthly sales by month-end.
• Reporting: Submit timely and accurate:
• Weekly market analysis report
• Weekly revenue and collection report
• Weekly leads generation and conversion report
• RTM report          

Expected Reports 

• Weekly market analysis report             
• Weekly revenue and collection report            
• Weekly leads generation and conversion report
• RTM report   

Qualifications and Experience 

• Minimum of a Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
• At least 1–2 years’ experience in sales, field sales, or customer-facing commercial roles (experience in FMCG, poultry, fish, or cold-chain products is an added advantage).
• Experience working with B2B customers, agents, or distributors is preferably in Horeca market
• Basic understanding of credit management and collections will be an added advantage.