Prudential Life Assurance Kenya was founded in London in 1848, Prudential is one of the world’s oldest, largest and strongest insurance companies. We have been helping people plan and protect their families’ futures for more than 169 years. By staying true to their founding values of integrity, security and prudence have become one of the best-known and most trusted financial services companies in the world. Thier purpose is to help people get the most out of life. We protect people’s wealth, help them grow their assets, and empower them to save for their goals.