Van Sales Managers (VSM)

Role Overview

You will operate as a field-based sales executive representing a beverage distributor in Limuru, concentrating on a set of assigned routes. Each day is spent travelling to retail outlets, bars, and other trade partners to secure orders, push repeat sales, and expand the customer base within your territory. Your efforts directly support the company's revenue targets and long-term account growth, so success depends on disciplined route planning and consistent follow-through.

Key Responsibilities

• Plan and execute daily route schedules to maximise coverage of assigned customer accounts while identifying unvisited or new outlets for expansion.
• Build and maintain strong rapport with outlet owners and purchasing staff, learning their preferences so you can tailor product suggestions and drive loyalty.
• Conduct on-site product presentations and tastings where appropriate, clearly communicating features, pricing, and promotional offers to close sales.
• Record customer orders accurately, process payments or credit notes, and issue the necessary documentation for every transaction.
• Negotiate pricing, discount structures, and delivery terms within your authority to secure profitable deals without undercutting margins.
• Use upsell and cross-sell techniques to increase basket size, such as promoting premium beverage brands, new stock arrivals, or complementary products.
• Monitor and report on customer feedback, competitor activity, and market trends to help your team refine its sales approach and product range.
• At the end of each day, reconcile all sales proceeds, outstanding orders, and stock records before submitting reports through the company's CRM system.

Requirements & Qualifications

• A diploma in business administration, sales management, marketing, or a closely related discipline.
• At least 3–4 years of proven field sales experience within an FMCG environment, ideally covering alcoholic beverages in the Limuru or central Kenya market.
• Hands-on proficiency with customer relationship management (CRM) software for logging visits, tracking transactions, and maintaining account records.
• Strong numerical abilities to handle cash transactions, stock counts, and daily reconciliations accurately and quickly.
• A valid BCE driving licence with verifiable driving experience, along with confidence navigating the assigned route network safely.
• Excellent communication and interpersonal skills, with the resilience to handle customer objections and rejection professionally.
• Self-driven and detail-focused, able to work independently in the field while remaining accountable for daily sales and reporting outcomes.