Trade Development Representative (TDR) - Garissa Town

Company Details

Industry: Consulting
Description: HCS Affiliates Group, is a one-stop human resources and management consultancy organization, headquartered in Nairobi, Kenya.

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Garissa, Kenya
Closing Date: Undisclosed
Salary: KES Unspecified / month
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

This role centres on visiting partner retail points to boost product awareness and turnover for SIM cards and electronic float, while ensuring that point‑of‑purchase displays for sub‑distributors and mobile money agents are visible and well‑stocked. Day‑to‑day, you will manage agent recruitment, train outlet staff on compliance procedures, and monitor inventory levels to keep the channel running smoothly—directly supporting the company’s growth in prepaid and mobile money services.

Key Responsibilities

  • Identify and onboard new mobile money agents and sub‑distributors, prioritising high‑traffic retail locations and existing mobile money outlets.
  • Follow assigned route plans to visit agents and sub‑distributors at the required frequency, maintaining consistent call coverage.
  • Issue all necessary transaction tools to agents and sub‑distributors, and train them on how to use the company’s systems for mobile money and SIM registration.
  • Deliver anti‑money laundering training to agents and ensure sub‑distributors understand the Know‑Your‑Customer procedures for SIM registration.
  • Enforce the 1.5× stock rule for agents and confirm that sub‑distributors carry enough SIM inventory for new registrations and activations.
  • Install and maintain branded merchandising materials at all agent and sub‑distributor outlets to drive brand visibility.
  • Monitor daily sales of float and SIMs, intervening when stock levels fall below target to prevent service interruptions.

Requirements & Qualifications

  • Diploma or Bachelor’s degree in Business, Marketing, or a related field.
  • Minimum of one year of experience in sales or distribution within an FMCG or telecommunications environment.
  • Strong customer‑focus mindset and ability to build lasting relationships with channel partners.
  • Proven influencing and negotiation skills to drive compliance with stock and merchandising standards.
  • Analytical thinking to assess outlet performance and identify gaps in coverage or inventory.
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